The Berke Group Announces the Roll-Out of Spring 2008 Enhancements for the Berke Personality Assessment

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The Berke Group announced today the roll-out of enhancements for its flagship product, the Berke Personality Assessment, in keeping with the company's commitment to continual improvement.

The purpose of these sections is to allow us to conduct ongoing research that helps us improve the overall performance of the Berke system.

The Berke Group is proud to announce the first of a multi-phased roll-out of enhancements for the company's flagship product, the Berke Personality Assessment. In keeping with the company's commitment to providing employers with the most accurate and in-depth insight into the talents and natural behaviors of both job candidates and existing employees, two experimental sections have been added to further expand the "portrait" of a test taker's unique talents and behaviors.

"Since we created the Berke system we have always had two to three sections of the Berke Personality Assessment that are considered 'experimental' and have no impact on the resulting Berke Profile report," notes Kelly Land, The Berke Group's President. "The purpose of these sections is to allow us to conduct ongoing research that helps us improve the overall performance of the Berke system."

The new sections are designed to measure candidates' Spatial Relations ability and Vocabulary level, two scales that will provide a more complete understanding of candidates' natural abilities as well as their behavioral "match" with a given role. The Spatial Relations scale measures an individual's natural inborn talent for dealing with spatial, three-dimensional problems, while the Vocabulary scale is helpful in assessing executive potential given the proven correlation between a more sophisticated vocabulary level and executive ability.

Bob McDonald, The Berke Group's Executive Vice President of Research and Development, comments on the new Spatial Relations scale, "Individuals who must routinely deal with spatial tasks in their work almost always perform better when they possess strong three-dimensional abilities - people such as builders, engineers, designers, scientists, technicians, architects and draftsmen, among a host of other roles, almost always find that strong spatial relations talents help them accomplish their jobs more easily." "In short," McDonald states, "measuring spatial relations will add a significant piece of information to what we know about job candidates' suitability for such real world roles."

McDonald continues, "Vocabulary measures a potential that is not captured by either personality or talent measures, and is therefore an extremely helpful addition to the Berke Assessment." He notes, "Vocabulary is helpful in assessing for lower-level jobs by identifying an ideal range for a role's level in the company hierarchy and is also a useful tool in helping identify people who can potentially move up in the organization, when considered alongside their other personality and talent characteristics."

Job candidates now taking the Berke Assessment will complete the experimental sections so that The Berke Group can gather the normative data necessary to include an improved version of these scales in a future version of the Berke Profile report. These scales will not impact the assessment's one-hour completion time or the current Berke Profile report.

"The number one commitment of The Berke Group is providing the best tools available to our clients to help them match the right people to the right roles within their organization each and every time," notes Kelly Land. "We are excited about the latest improvements to the Berke Assessment, the first of a multi-phased roll-out of product enhancements we have slated for 2008."

About The Berke Group
The Berke Group is an assessment and consulting company specializing in employee selection, management and retention. We are creators of the Berke Assessment, an online personality assessment measuring job candidates' natural talents, behaviors and personality traits against job requirements and company culture. For more information on the Berke Assessment or The Berke Group's consulting services, call us at 888-220-7611 or visit our website at http://www.berkegroup.com.

Contact:
Kara Land, Director of Marketing
The Berke Group
404-262-7009

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