Yonkers Dentist Gets More Social

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With logging into social media properties like Facebook being standard routine for many people, a local Westchester New York dentist recognizes that having a strong online social presence is critical to being competitive. Route 72 Systems helps them capitalize on this trend.

We understand that connecting online is only going to become more important

Joseph Canterino is yet again voted one of the "Best Dentists in Westchester County" in 2012 by Westchester Magazine and for a fourth consecutive year. In order to receive this high honor as determined by detailed evaluations of dental professionals by their peers, one can assume that Canterino, primary dentist and owner of Canterino Dental Associates, holds himself up to high standards and understands a thing or two about being social.

"I totally believe our dedication to our patients and having good relationships with them contributes to our high referral rate", states Canterino. He further describes the detailed internal system used to make sure certain standards are achieved as well as his dedication to continuing education. It is the job of Route 72 Systems to translate all that this local dentist does and make sure it is portrayed well online.

"One of the key things Dr. Canterino really wanted us to convey and through his website was the social interactions that they have", states Ed Viray, new Social Media Manager of Route 72 Systems. He goes on to further say, "Creating a professional business page on Facebook is one of the first things we implemented to achieve this and we'll continue to guide them in the process of using it effectively."

Facebook, as it is widely known, has a large user base and through consistent testing by Route 72 Systems, still one of the most successful means to reach out to spread a message virally. Through consistent timeline updates, Canterino Dental Associates will be able to connect with their patients online. Check out their new professional business page at Facebook.com/CanterinoDental.

About Route 72 Systems

James Alamia created Route 72 Systems LLC, spending the last 15 years tweaking and constantly refining the email lists and marketing tactics used by his company. The use of social media to get results is increasingly necessary and a big part of their updated marketing plans. With strategies to overcome even the most challenging markets, it is not difficult to setup targeted online marketing campaigns that will get results.

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Jim Alamia
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