Supreme Protein Bar Continues to Pile Up Major Industry Awards as It Dominates the Protein/Energy Bar Category

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There's a big shake-up going on in the protein/energy bar retailing category. A relative newcomer to the marketplace, Supreme Protein®, has claimed a lion's share of the marketplace with its high-performance-nutrition, gourmet-quality protein bars. Now, in the space of a few months, the Caramel Nut Chocolate Supreme Protein® bar has won twelve major awards including "Protein Bar of the Year" and #1 Best-Tasting Bar" from major publications and retail associations across the country, making it the clear leader in the highly competitive Energy/Protein Bar category. Supreme Protein® is truly the new King of Protein Bars.

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Protein Bar of the Year

Usually when the editors of major magazines and the directors of large retailing organizations decide to confer an award as all-encompassing as "Product of the Year" on a specific product, you can bet there will be a lot of competition for the top slot. In the protein bar category, however, one product has been sweeping every major award to be had. That product, the Caramel Nut Chocolate Supreme Protein® bar, has earned twelve major awards in just a few months in 2008, with more on the way. Clearly, what we have here is a landslide of public opinion.

Perhaps it would be more accurate to say that Supreme Protein® is in a class by itself. The makers of Supreme Protein® literally stand alone in manufacturing the world's only true gourmet protein bar composed of a high-quality protein blend (featuring whey isolate). Each Supreme Protein® bar contains four distinct layers of flavorful confection that make every bar a treat you'll look forward to throughout the day. In addition, Supreme Protein® contains healthy fats, including flaxseed oil, an excellent spectrum of vitamins and minerals, and zero trans fat.

This superior protein blend and premium nutritional content makes Supreme Protein® an excellent option as a well-balanced meal replacement for health-conscious people on the go. Also, it's ideal for athletes looking to maintain lean body mass while keeping body-fat low. It's astonishing that such a delicious product is capable of delivering such wide-ranging nutritional support.

Of course, such clear superiority is bound to get noticed. In recent months, the Caramel Nut Chocolate Supreme Protein® bar has won "Protein Bar of the Year" awards from DXL Magazine, Tapout Magazine, Convenience Retailer Daily News, and MMA Worldwide Magazine, plus similar awards from Planet Muscle, Fitness Rx for Women, Professional Candy Buyer Magazine, Status Fitness Magazine, and numerous other publications and organizations. Literally, almost every group that has an award to bestow in this competitive category has given it to Supreme Protein®.

It should come as no surprise, then, that Supreme Protein®'s first flavor offering, the Caramel Nut Chocolate bar, is already a top seller at convenience stores nationwide. Now, Supreme Protein® has maintained its dominance in the category with its new Supreme Protein® Peanut Butter Crunch bar. This second bar in the line contains the same high-performance nutrition as the Caramel Nut Chocolate bar, and may (as some have said) taste even better than its predecessor in the Supreme Protein® line.

In the race for the title of "King of Protein Bars," it looks like first place has already gone to Supreme Protein®.

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Kelly Conklin
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