Brands like Best Buy are on the leading edge of reaching out to Hispanic consumers online, and the new bilingual site is a prime example of a retailer getting the Hispanic message right
San Francisco, California (PRWEB) December 3, 2007
Consorte Media, the leading provider of online marketing solutions targeting the Hispanic market, today announced that it is working with global electronics retailer Best Buy to promote its new Spanish-language website. Launched in November, BestBuy.com/espanol is a Spanish-language version of the English BestBuy.com site and offers bilingual content on more than 12,000 products, including service plans and gift cards. The site is part of a multi-channel experience which makes it easier for Spanish-speaking customers to shop at Best Buy stores, online at BestBuy.com and via phone at 1-888-BEST-BUY.
Consorte Media is working with Best Buy to drive high-quality, targeted traffic to the bilingual Best Buy site by serving ads across its extensive advertising network of Hispanic-focused publishers. Consorte Media leverages its unique blend of proprietary targeting and optimization technology, as well as a deep knowledge of the Hispanic culture and Spanish language, to deliver optimum traffic results to the site. The company also uses a research-driven methodology to help Best Buy test and optimize its campaigns, enabling the retailer to deliver the right messages to different sub-groups of the Hispanic market based on consumer preferences and behavior.
"Our new bilingual site represents an important step in the evolution of Best Buy's online marketing initiatives and forms an integral part of our wide-reaching program to more effectively connect with our Spanish-speaking customers. We originally turned to Consorte for a lead generation campaign earlier this year, since they are experts in targeting precisely the market we're looking to reach. Because of the success we saw in our initial program with Consorte, we were eager to extend the relationship to our e-commerce site. Advertising through the Consorte Media network has already resulted in steady increases in high-quality, targeted traffic to the site," said Jeff Weness, Director of Hispanic Initiatives at Best Buy.
"Brands like Best Buy are on the leading edge of reaching out to Hispanic consumers online, and the new bilingual site is a prime example of a retailer getting the Hispanic message right," said Alicia Morga, CEO of Consorte Media. "We look forward to continuing to work with Best Buy to promote the site and support its efforts to meet the needs of its Hispanic customers."
Consorte Media is the first company to develop an effective, wide-reaching platform for targeting the U.S. Hispanic market online. Consorte Media offers a tightly integrated advertising solution that includes a media network of premium content sites, an extended advertising network of third-party content sites and targeted lead generation services, which together enable advertisers to connect with the more than 20 million U.S. Hispanic consumers online today. Growing at a rapid pace, the Consorte Network has a reach of over 1 billion impressions and traffic of 18 million unique visitors per month.
About Consorte Media
Consorte Media is the leading provider of online marketing solutions targeting the Hispanic market. Through its media network of premium content sites, its extended advertising network of third-party sites, and its targeted lead generation services, Consorte provides companies with multiple ways to connect with Hispanic consumers online. Consorte applies its Spanish-language media expertise and deep knowledge of the Hispanic consumer market to generate high quality results for its customers and partners, including such top brands as Best Buy, Monster, SendMeMobile and Dealix. Consorte Media is a privately held company based in San Francisco, Calif. For more information about Consorte, please visit http://www.consortemedia.com.
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