Voted One of the Best Coffee Shops in San Diego, Better Buzz Coffee Becomes the Night-of, Morning-after Lifeline for Local Gamers as Call of Duty Releases Black Ops 2

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Serious gamers are all too happy to stand in massive lines for hours in the chill of midnight to get their hands on the highly anticipated, fanatically acclaimed Call of Duty: Black Ops 2, before proceeding to immerse themselves in it for the next 18 hours. Blogs and news media alike are asking the same question: How do gamers stay awake?

The Midnight launch across the globe drew in record numbers of Call of Duty fans, marked by release parties, celebrity appearances, theatrical display notwithstanding laser shows, and most of all, serious gamers fully intent on playing Black Ops 2 all through the night. With serious bragging rights going to those first few to beat out the game, making their way all the way through its engrossing big-screen-like storyline is just too tempting to miss.

Only a week ago, “Halo 4” brought in more money than any of its predecessors with a $220 million one-day total. To lend a little perspective to that number, the current record holder for movie ticket sales is $80.5 million, for the opening of “The Avengers” this summer. Now Black Ops is expected to rival even that. According to Microsoft, the game is on its way to reach $300 million in global sales for its first week, making it “the biggest U.S. entertainment launch of the year.”

A News and Technology Consumer blog reported, “Call of Duty: Black Ops II will have avid gamers playing all night long. Some fans of the popular first-person shooter already have taken the day off. But don't be surprised if a few co-workers call in sick suffering from a Black Ops II hangover.”

College student Shaquille Davis, for example, found among the ranks of the Call of Duty devout at a GameStop commented, "I'm excited I finally got it. I'm about to go back and play it, probably going to stay up all night." He was only one of many, the majority of which had been at GameStop since Monday afternoon. Some said that they planned on skipping school on Tuesday so that they could play the game for 48 hours straight.

Louis Totoro, a high school student, admitted, "I have at least about 35 to 40 friends that are already staying home just to play this game tonight.”

Within the first 17 hours released, Call of Duty tweeted “More than a billion hours of #BlackOps2 have already been played #GTTVBlackOps2,” and just an hour later, “117 Million kills confirmed in the first 18 hours of worldwide game-play, starting with Australia.”

Serving up a nice hot cup of zombie annihilating energy and sharpened focus is San Diego’s Better Buzz Coffee. Better Buzz’s infamous Black Magic espresso is touted to be “linked with acute euphoria, high risks of extreme productivity, tendencies of overachieving, feelings of invincibility, increased espresso standards, and in some cases, heightened confidence…,” according to the company’s website. As long as there are zombie kills to be victored and more guns to unlock, there will be more refreshing buzz to be sipped.

So whether gamers got their jolt of buzz in order to stay up all night playing, or got it because of staying up all night playing, the l337 knows where to get a Better Buzz that will keep them going strong and avoid getting pwned.

About the company:
Better Buzz Coffee is a San Diego-based micro-roaster of gourmet coffee, dedicated to doing well in their community and around the globe. Find a café location in your area at http://www.BetterBuzzCoffee.com and remember… life’s better buzzed.

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Tim Langdon

Danielle Lipski
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