“As we investigate merchant account providers, we’re finding plenty of bait and switch, intentional confusion, overpromising, hidden fees, and hounding by sales people,” warned Danny Choi, Founder and CEO of Best Merchant Rates.
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Tustin, CA (PRWEB) September 12, 2011
In an effort to bolster small businesses nationwide, Best Merchant Rates launched an aggressive campaign to re-educate merchants on the credit card processing industry.
With the start of a new web-based education series, the Orange County-based business is directly addressing the confusion that many small business owners experience in the process of acquiring a merchant account. By investigating specific merchant account providers such as Costco, Quickbooks, Elavon, and Chase Bank, Best Merchant Rates is highlighting hidden fees and escalating rates that aren't discovered oftentimes until the merchant’s first statement arrives.
“Small businesses are the bread and butter of the US,” said Danny Choi, founder of Best Merchant Rates. “As a merchant account provider, we work with small businesses on a daily basis, and we’re taking our gloves off in an effort to ensure their success.”
At the age of 19, Choi opened his first small business, a coffee house in Newport Beach, California, and subsequently launched a computer hardware/software reseller to mid to large corporations eight years later. After years of experiencing the confusion and frustration of credit card processing, he refocused on developing solutions for small business owners and founded Best Merchant Rates in 2005. Concerned about the state of the merchant account industry, Best Merchant Rates was established with a commitment to honoring customers with transparent pricing and the best rates available on the market.
“As we investigate merchant account providers, we’re finding plenty of bait and switch, intentional confusion, overpromising, hidden fees, and hounding by sales people,” warned Choi. “Through this new campaign, we’re committed to helping small business owners nationwide discover the dirty secrets of the credit card processing industry and ultimately find out the truth.”
According to Best Merchant Rates, there are three elements at the heart of the new campaign:
- Exposing the trickery of merchant accounts.
- Educating on the truths of credit card processing.
- Empowering small businesses with transparent pricing.
In addition, Best Merchant Rates is offering small businesses a free evaluation of their existing merchant account. After providing a recent statement, merchants are given a phone consultation with a certified merchant account expert to explain practical strategies to save money on credit card processing. For more information, visit http://www.bestmerchantrates.com/blog.
ABOUT BEST MERCHANT RATES
Founded by Danny Choi in 2005, Best Merchant Rates is focused on helping small businesses thrive. They were awarded the President's Club Award by First Data in 2007, 2008, 2009, and 2010 and received the 2009 Excellence in Entrepreneurship by the Orange County Business Journal. Current merchants include Curves, Subway, Baja Fresh, Comfort Inn, Domino's Pizza, Holiday Inn Express, Midas, and Quiznos. Best Merchant Rates is passionate about being the most accessible, trustworthy merchant account provider in the industry, and a long list of awards and growing client-base demonstrate a commitment to excellence. For more information, visit http://www.bestmerchantrates.com.