The Great Debate: Small Business -- Big Issues

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Obama or McCain? Internet Advertising or Print? So many choices, so what is a business to do? BestofTexas.com has the answers for your business.

Best of Texas

In acknowledging the current economic situation, we understand that small businesses are faced with the difficult choice of where to spend their advertising dollars. Our new Internet advertising packages mean good news for locally owned and operated businesses across the state of Texas.

Obama or McCain? Internet Advertising or Print? So many choices, so what is a business to do? BestofTexas.com has the answers for your business.

Carrie Layne, CEO of Best of Texas, says, "In acknowledging the current economic situation, we understand that small businesses are faced with the difficult choice of where to spend their advertising dollars. Our new Internet advertising packages mean good news for locally owned and operated businesses across the state of Texas."

Whether you're just starting out or a seasoned pro, making the most of how you advertise your business should be one of your first priorities. If you're using print media to advertise your business, you may be throwing away your hard earned dollars. Ask yourself this: How many times have you picked up your daily newspaper or found your mailbox stuffed with direct mail and how many times have those newspapers and mailers ended up in your trash can at home? Remember, you're a consumer too. If print media isn't working on you, it probably isn't working on your customers either.

Here are three quick ways to boost your visibility and stretch your advertising budget:

1. Encourage customers to become spokespersons.
Get creative, set yourself apart from the pack and create incentive programs for your customers to make referrals, write reviews at online sites like BestofTexas.com, and reward their hard work by creating loyalty discounts and announcing new services or products to these customers before you announce them to the general public. Word of mouth is a powerful thing, and the happier your customers are, the more likely they are to spread the word about your business.

2. Get involved in your community.
Work hand in hand with neighboring, non-competing businesses in your market by jointly advertising each other's services in your respective establishments. Also, supporting a favorite local charity not only helps the charity, but may increase your visibility in the community.

3. Develop an Internet presence.
Given that almost 80% of U.S. residents are using the internet on a daily basis; can you afford not to have a strong online presence? Not only is internet advertising affordable, companies like BestofTexas.com can specifically target the local community your business serves, and ensure that your company is in front of the right market.

Remember, by being conscientious in your marketing and by creating a unique and reliable presence in your community, you'll see your business grow at an extraordinary rate -- and it doesn't take a large advertising budget to make it happen!

Choosing the right advertising candidate is key, and BestofTexas.com is now offering a new and affordable channel of advertising online by expanding their advertising packages to include: Video Listings, Premium Listings and Text Listings.

With this new advertising platform, launched October 16th, 2008, BestofTexas.com is committed to helping small businesses get more bang for their hard-earned buck with new packages available for about a dollar per day. So, clean out your cars, look under the couch cushions, and attack your coin jars. Adverting online with BestofTexas.com is a viable option for small to mid-size businesses as we struggle with this economy.

BestofTexas.com provides local residents and travelers to Texas a one-stop source for the most up-to-date information and user reviews on events, businesses and services -- from dining to professional services and everything in between. At BestofTexas.com we're not just another online information provider -- we're a lifestyle provider. For more information regarding advertising with BestofTexas.com and to view a media kit, visit http://www.bestoftexas.com/advertise.php.

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Ashley Wicks
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