In fields such as mortgage marketing, debt settlement and loan modification, the more targeted the leads are, the more likely a sale is to be made
Las Vegas, NV (PRWEB) June 22, 2010
A partnership has been announced between two of the direct marketing industry’s leading solutions providers, Best Rate Referrals, a direct marketing solutions provider, and Leads360, a leader in sales lead management software. The two companies have joined forces to help sales professionals in businesses of all sizes worldwide tap highly targeted markets using prospects harvested by Best Rate Referrals and managed by Leads360.
With this new partnership, Best Rate Referrals and Leads360 are poised to create new possibilities for profit in direct marketing. As sales practices have evolved throughout the last decade, Internet marketing has become a cornerstone of business today. Innovative software and Web-based solutions are needed to contend with the competition of the 21st century. With ephemeral advertising losing its foothold on the American consumer’s buying habits, companies in the B2C sales trade are turning to direct Internet marketing to fill the gap print media once occupied.
Best Rate Referrals is quickly carving new paths in the direct mailer industry. Their solution is simple: integrate everything. With cutting edge CRM, proprietary dialers and highly trained telemarketers all under the same roof, it becomes an easier task to generate leads, qualify them and then pass them on to companies selling products and services.
“In fields such as mortgage marketing, debt settlement and loan modification, the more targeted the leads are, the more likely a sale is to be made,” says Best Rate Referrals Owner Raymond Bartreau. “Our model for converting traffic is market tested and customer approved.”
An industry leader in sales lead management software, Leads360 has paved the way for its clients to maximize their profits and attain the upper limit of return on investment. With over 5,000 B2C companies using its Software as a Service (or ‘SaaS’) lead management solution, Leads360 helps businesses improve sales and increase profitability. Using Leads360’s software, sales teams can receive, distribute, contact, follow-up and convert more leads into customers.
“Generating leads is only the first part of the sales equation; it is equally, if not more, important to have a lead management system in place for sales people to manage those leads once they’re received,” said Jeff Solomon, Leads360 founder and senior vice president of product and marketing. “Without a tailored lead management solution, sales teams are faced with an unmanageable task to prioritize and convert sales leads into real customers. We help them solve that problem.”
Sales and marketing have changed since the commercialization and popularization of the Internet in the mid 1990s. The Internet has had a drastic impact on culture and commerce worldwide. With vast amounts of information being stored, transferred and accessed online each day, this Web of potential business has become too great a task for just one company to handle. Best Rate Referrals uses leading practices such as Personalized Uniform Resource Locator (PURLs) to increase response by up to 50 percent. They also stack a plethora of other unique and innovative business techniques designed to make leads more interested in the deals they are offering on behalf of their clientele. Tools utilized include an on-site call center, in-house marketing team and a full graphic and Web design department. Maintaining full control over not only the reporting and statistical elements of a marketing campaign, but the artistic and developmental processes, is essential.
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops software as a service(SaaS) solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 5,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry’s most comprehensive and configurable lead management platform.
Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit http://www.leads360.com.
About Best Rate Referrals
Best Rate Referrals is a Las Vegas based lead prospecting and telemarketing firm whose employees and owners have decades of experience in direct marketing of all types. Specializing in data from all niches, Best Rate Referrals enables businesses of all sizes to reach untapped markets of potential customers in a cost effective manner. Their finely honed methods of lead generation produce top quality prospects who are genuinely interested in the products and services offered to them.
With databases of information about homeowners, families, citizens, employees and voters, Best Rate Referrals is able to offer valuable lead data on over 100,000,000 American households. Whether your company is interested in direct mail, telemarketing, live transfers or even lead generation of your own, Best Rate Referrals has solutions that have a great potential to increase sales in any market or niche. For more information, visit bestratereferrals.com.