Asian-Designed, American-Made: Betabrand Flips The Clothing-Manufacturing Equation With Newest Batch Of ‘Japants’ Japants' Transpacific Trouser Phenomenon Begins Today

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Today popular men's fashion brand Betabrand introduces a new version of Japants, a popular men's pant design with a revolutionary concept: Take the convention of American designs manufactured in Asia … and turn it on its head. Betabrand and Japanese designer Tomo Saito have combined high-end Japanese fabrics with the artisanal sensibility and precision sewing of San Francisco seamstresses to create unique Tokyo-style cargo pants with a distinctly Western fit.

Betabrand's Japants are unique Tokyo-style cargo pants with a distinctly Western fit.

Offering exquisitely detailed Asian designs and San Francisco craftsmanship, our latest batch of Japants provide a Far East fashion fix for folks who like to buy American. It’s an itch they didn’t know they needed to scratch.

Online clothier Betabrand announced today that a new version of Japants, its hyper-popular men's cargo pant will release today.

The concept behind Japants is simple but revolutionary: Take the convention of American designs manufactured in Asia … and turn it on its head. Betabrand and Japanese designer Tomo Saito have combined high-end Japanese fabrics with the artisanal sensibility and precision sewing of San Francisco seamstresses to create unique Tokyo-style cargo pants with a distinctly Western fit.

The result has been nothing less than a transpacific trouser phenomenon. The first run of Japants sold out this spring in less than 48 hours. The second batch was twice as big and sold out in less than a week. Now Betabrand is offering a new, limited-edition version of Japants in a trio of colors: Eggplant, Blue, and Sesame.

These new Japants are crafted from 100% Japanese cotton twill and come loaded with signature features, including yarn-dyed striped and gingham liners; unique wooden buttons; asymmetrical pocket flaps; work-pant-inspired knee gussets, an embroidered Japanese-character logo on the inside waistband; two-button waistband extension, and a button-down center belt loop in back.

“Offering exquisitely detailed Asian designs and San Francisco craftsmanship, our latest batch of Japants provide a Far East fashion fix for folks who like to buy American,” explained Betabrand founder and CEO Chris Lindland. “It’s an itch they didn’t know they needed to scratch.”

New and original Japants are available now for $120, exclusively at http://www.betabrand.com

ABOUT BETABRAND:
Established in 2005, San Francisco-based Betabrand produces unique and clever clothing in small, limited-edition batches every week. The humorous, online-only clothing company has been covered by media around the world, including The New York Times, The Wall Street Journal, and The Economist, and enjoys an ever- growing number of fans worldwide, including Stephen Colbert and Paul Feig.

Additional images of Japants can be found here https://picasaweb.google.com/betabrand.media/JapantsPR

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Tiffany Spencer
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