Be The Match Asks People to Give Up a Few Indulgences to Help Save Lives

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Be The Match® launches “Give It Up To Help,” a nationwide interactive campaign to raise funds for lifesaving bone marrow transplants.

Be The Match Give It Up To Help
By giving up one little thing this holiday season, you can make a tremendous impact. -- Jeffrey W. Chell, M.D., chief executive officer of Be The Match.

Do you really need that latte? How about that tub of popcorn at the movie theater?

This holiday season, Be The Match asks people nationwide to consider giving up a few little luxuries and put the savings toward an essential cause: Providing cures for patients with blood cancer and other life-threatening diseases.

Titled “Give It Up To Help,” the online campaign features an interactive tool that helps people identify indulgences they can forgo in favor of making a financial contribution that helps save lives.

Be The Match is the global leader in providing bone marrow and umbilical cord blood transplants to patients with life-threatening blood cancers. Every year, 10,000 patients in this country need a bone marrow or cord blood transplant from someone outside of their family, yet only half receive one. These patients depend on the Be The Match Registry®, the world’s largest listing of potential marrow donors and donated cord blood units, to find a matched donor.

The Give It Up To Help tool at http://www.GiveItUpToHelp.org guides visitors through a short quiz that determines their “giving style” and suggests things to give up based on their personality. An “On-the-Go-Getter” may give up a month’s worth of lattes. An “Everyday Adventurer” may choose to give to Be The Match instead of buying a new travel book.

“Every contribution to Be The Match moves us toward achieving our incredibly important goal, which is to provide a matching donor for every patient who needs one,” said Jeffrey W. Chell, M.D., chief executive officer of Be The Match. “Our Give It Up To Help campaign shows that by giving up one little thing this holiday season, you can make a tremendous impact.”

By pledging to give up small luxuries, such as a new pair of running shoes or a kitchen gadget, users can help patients with blood cancers like leukemia find cures and cover some costs associated with bone marrow transplant. After completing the quiz, users can share their giving profile via their social networks and urge friends to join the effort.

Bone marrow donations save lives. Just ask Brooke and Alan Boyle, who found out in 2010 that their newborn daughter, Clara, had leukemia and needed a bone marrow transplant. Ask them how relieved they were when their doctors discovered a match on the Be The Match Registry. Ask them how grateful they are that 3,000 miles away, a college football player named John Stephens donated the bone marrow that enabled Clara to blossom into an energetic 2-year-old girl.

Be The Match uses financial contributions to grow the Be The Match Registry. When more people join the registry, patients with blood cancer and other life-threatening diseases have a greater chance of finding a match.

The organization also uses contributions to help cover costs for patients undergoing bone marrow transplants. Many patients and families rely on support from Be The Match to pay for travel, lodging and other expenses that are not often covered by insurance.

Additionally, Be The Match uses contributions to fund research that advances the science of bone marrow and cord blood transplantation, from better matching the right donor to the right patient to improving post-transplant treatment.

Give It Up To Help Site
http://www.GiveItUpToHelp.org

About Be The Match
Be The Match helps patients with leukemia, lymphoma and other diseases who need a marrow or umbilical cord blood transplant. People can join the Be The Match Registry® – the world’s largest listing of potential marrow donors and donated cord blood units – contribute financially and volunteer. Patients and their families can also turn to Be The Match for support and resources before, during and after transplant. Be The Match is operated by the National Marrow Donor Program® (NMDP), a nonprofit organization that matches patients with donors, educates health care professionals and conducts research so more lives can be saved. For more information, visit BeTheMatch.org or call 1 (800) MARROW-2.

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Jen Kreilich
Be The Match
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