By providing good, reliable company cars, we feel like that is a retention tool.
St. Louis, MO (PRWEB) January 15, 2013
Green house cleaning service Better Life Maids has seen the many values of adding fleet vehicles including stronger branding, a unified appearance, improved employee morale, and reduced employee turnover. In addition the introduction of the Chevy Volt to Better Life Maids already "green" fleet of Toyota Prius hybrids helps enforce their environmentally friendly image. Better Life Maids has been recognized by Business Fleet Magazine as an innovator, and are featured on the cover of the upcoming January/February 2013 issue. In addition they are one of the feature articles of that issue.
Based in St. Louis, Better Life Maids is branching out to new regions through franchising its residential green house cleaning services. With an office open in Jacksonville, FL and a new office scheduled to open in Birmingham, AL, Better Life Maids takes the fleet selection process very seriously. Important considerations include employee comfort, cost, mission, and marketing. The importance of choosing the right vehicles is critical to both acquiring and retaining clients, as well as employee retention.
To Better Life Maids one of the biggest advantages of a professional fleet is keeping people. In an industry with the norm to pay employees mileage for driving their own vehicles, Better Life Maids sees past the cost, and looks at the larger picture. “Most people in this industry pay the drivers’ mileage, but having company vehicles is not just about the economics of the business, it’s about keeping people,” Ricketts says. “By providing good, reliable company cars, we feel like that is a retention tool.”
Ricketts contends that when companies rely on reimbursement it can be easy for employees to blame the job when their personal vehicles break down. And as an eco-friendly company located in a main transportation hub of the city, all of Better Life Maids’ employees can avoid using their cars for work — not just the drivers. In addition Better Life Maids employees really enjoy driving the fule efficient vehicles, often making a game of who can get the most efficiency from their vehicle each day.
Better Life Maids currently has a fleet of 6 vehicles in St. Louis with a plan to add 3 more in 2013. Deciding on the Volts after getting several incentives on 3-year lease plans, Ricketts says the company wanted vehicles that reflected its environmental consciousness. The Toyota Prius has been the mainstay of the Better Life Maids fleet, but they continue explore many of the green options available. Ricketts had looked at purchasing Nissan Leafs since the company’s typical mileage per day wasn’t likely to exceed the Leaf’s range, but he didn’t feel comfortable with the lack of flexibility of extra mileage that Chevy Volt will initially offer while Bette Life Maids explores how electric vehicles operate in the real world.
Ricketts says he will continue to monitor the market for incentives and new electric, plug-in and even CNG vehicles large enough to hold cleaning equipment and at least three people. “As a small business owner, vehicles are one of our biggest expenses,” he says. “It is always a big decision, so we take a lot of time when we pur- chase a vehicle.”
About Better Life Maids
Better Life Maids is a green house cleaning service founded in St. Louis, MO. It has created a unique marketing partnership with Better Life a natural household cleaning products manufacturer. Together they are working to create the first national name brand in natural household cleaning products and green house cleaning services. Better Life Maids is expanding in select markets through a franchise development system. For more information visit http://www.betterlifemaids.com or http://www.cleanhappens.com.