Better Homes and Gardens Real Estate Unveils Online Consumer
Destination Site
bhgrealestate.com
Features Home Listings and Consumer-Friendly Web 2.0 Tools that Make the
Process of Buying and Selling Homes More Rewarding
SAN FRANCISCO (Business Wire EON/PRWEB ) July 23, 2008 --
Better Homes and Gardens®
Real Estate–an international real estate brand
inspired by America’s largest home enthusiast
magazine brand–officially launches today with
the unveiling of its online consumer destination at www.bhgrealestate.com
and a press conference being held by company president and CEO, Sherry
A. Chris.
“The Better Homes and Gardens Real Estate Web
site was designed to help make the online real estate experience a more
rewarding one for homebuyers and sellers,”
said Chris. “Beginning with our brand name and
our unique relationship with the Better Homes and Gardens magazine
brand and its array of consumer marketing resources, we are committed to
the delivery of exceptional residential real estate services to our
customers.”
The new Better Homes and Gardens Real Estate consumer Web site will
launch with more than 300,000 property listings initially and expand
rapidly to support parent company Realogy Corporation’s
online listings distribution strategy. Site visitors can access vital
information on neighborhoods, housing trends, local market conditions,
sales activity and recent sale prices – in
short, everything to help in the buying and selling of real estate.
Additionally, the site will be integrated with www.bhg.com,
the interactive companion to Better Homes and Gardens magazine,
to increase exposure to consumers already interested in homes and home
buying.
“This is the natural progression for one of
the world’s preeminent names in home
enthusiast brands,” said Gayle Butler, senior
vice president and editor-in-chief of Better Homes and Gardens
magazine. “Like us, Better Homes and Gardens
Real Estate is deeply committed to the concept of owning and improving
the home – much the same way we approach
designing and creating content for Better Homes and Gardens magazine.”
On www.bhgrealestate.com,
visitors will also have access to a regularly updated blog, videos, and
articles on topics ranging from living green and kitchen remodeling to
mortgages, negotiating advice, and home buying checklists, all created
to provide inspirational ideas for the home. Visitors will be able to
look at specific information on different schools, including enrollment
and staffing, as well as comparative neighborhood information such as
characteristics and demographics.
Operating under a direct franchise business model, Better Homes and
Gardens Real Estate LLC is also announcing today the opening of its
first brokerage in Northeastern Pennsylvania, Better Homes and Gardens
Real Estate Wilkins & Associates. To find out more, visit http://www.bhgrealestate.com/Views/MediaCenter/Default.aspx.
Internationally, Better Homes and Gardens Real Estate LLC will expand by
building a network of quality master franchisors through the efforts of
a special, international membership development team.
The Better Homes and Gardens Real Estate press conference will take
place today at 8:30 a.m. PDT / 11:30 a.m. EDT at The Palace Hotel, 2 New
Montgomery Street, San Francisco, and online at http://tinyurl.com/65lo82.
Chris, along with Butler, will discuss the launch of the new residential
real estate brand, which, under Realogy Corporation, will help deliver a
new level of innovation to the way consumers buy and sell their homes.
In October 2007, Realogy Corporation, a global provider of real estate
and relocation services, announced it had entered into a long-term
agreement to license the brand from Meredith Corporation (NYSE: MDP),
the publisher of Better Homes and Gardens magazine. The licensing
agreement between Realogy and Meredith is for a 50-year term, with a
renewal option for another 50 years.
Better Homes and Gardens Real Estate LLC is the diamond-level sponsor of
Real Estate Connect San Francisco 2008, taking place July 23-25, 2008,
at The Palace Hotel, San Francisco. Visit the company at booth #102 or
follow ‘BHGrealestate’
on Twitter.com.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens®
Real Estate is an international real estate brand that offers a full
range of services to brokers, sales associates and home buyers and
sellers. Using innovative technology, sophisticated business systems and
the broad appeal of a national lifestyle brand, Better Homes and Gardens
Real Estate embodies the future of the real estate industry while
remaining grounded in the tradition of home. For more information,
please visit www.bhgrealestate.com.
©2008 Better Homes and Gardens Real Estate
LLC. Better Homes and Gardens® is a
registered trademark of Meredith Corporation licensed to Better Homes
and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing
Opportunity. Each Better Homes and Gardens ®
Real Estate Office is Independently Owned and Operated.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5737046
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