Highland Park, Illinois (PRWEB) June 20, 2012
Professional athletes and fitness experts alike know a good night’s sleep is one of the most important components of any routine. Goodnighties Recovery Sleepwear joins this sentiment with new fabric that helps the body rest, restore and now win in the proverbial ‘game of life’. The fabric technology used in this new garment is called IonX and it was first introduced in 2005 to professional rugby teams in Australia, South Africa, Ireland and Scotland. The measured performance output when wearing these jerseys made the difference between winning and losing with a net effect of 2.7% improvement in output power and accelerated recovery, according to independent testing at Loughborough University in the UK.
The idea of using electromagnetic fields saturated with negative ions (as in IonX) provides an overall sense of well-being and an opportunity for better sleep quality. It's restorative properties have successfully been used in military uniforms and space suits prior to professional athletic apparel.
With Goodnighties the patented IonX technology is permanently ionized in the structure of the fabric fibers to stimulate blood flow to tired muscles. In sleepwear, this process is known to help promote a deeper stage of REM sleep and sustain that phase for longer periods. An added bonus - Goodnighties fabric also moisture-wicks to control body temperature and is anti-microbial to resist odors and bacteria. It's smart-fabric of the future.
This technology was developed by a skilled team of textile scientists with experience from noted apparel manufacturers like Calvin Klein, Chaps, Speedo, Warners and others. This is the first time IonX technology is used in the sleepwear category. Interest is high and so far the result has been a +70% Y-T-D growth rate for the U.S. manufacturer of Goodnighties.
“After being featured on a national daytime television talk show, our sales have really grown quickly. It proves that many are looking for ways, besides taking pills, to get a good night’s sleep.” said owner, Marcia Bacon.
To capitalize on the increased interest in Goodnighties, the company known for women’s pajamas has recently begun selling a men’s line of sleepwear. The new style is a simple black t-shirt and matching boxer shorts. Both pieces are sold separately and are selling at a brisk rate. One could say this is the new high-performance ‘uniform’ for tired men!
Goodnighties nationally launched in May 2010 and in April 2012 was featured on The Dr. Oz Show in a segment called 'Secrets from Dr. Oz's House'