The Better Sleep Council Launches Campaign to Combat Sleep Deprivation, Termed Zombieitis!

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The Better Sleep Council (BSC), in conjunction with the International Sleep Products Association, wants to warn the public that, across the globe, the number of people suffering from sleep deprivation, or Zombieitis, is growing. Because sleep deprived people are often described as "zombie-like," the Better Sleep Council has coined the term "Zombieitis" to describe the physical manifestations of sleep deprivation. At least 70% of Americans are already at high risk of developing Zombieitis. The BSC is launching a digital public awareness campaign to help inform the public on the symptoms, risks and cure to this rapidly increasing epidemic. Visit the campaign microsite at http://www.StopZombieitis.com to learn more and to assess your risk.

Our World Is Under Attack by Zombies!

Zombieitis is a major public health issue

The Better Sleep Council (BSC), in conjunction with the International Sleep Products Association (ISPA), wants to warn the public that there is a rapidly increasing sleep deprived "zombie" population, and that anyone is at risk of developing Zombieitis.

“Zombieitis is a major public health issue,” explained Mark Quinn, BSC chairman. “Symptoms include irritability, depression, high blood pressure, anxiety, weight gain, headaches, decreased brain function and circles under the eyes. Those suffering from Zombieitis also can be identified by their unkempt appearance, unsightly drooling, frequent mumbling and/or moaning, and a lumbering walk.”

Threat of Zombieitis

The zombie population suffering from Zombieitis and referred to by the BSC is not the “walking dead,” but rather the “unslept.”

“Do you know what’s more terrifying than the idea of a half-rotten dead person walking aimlessly around our neighborhoods?” asked Karin Mahoney, BSC’s director of communications. “The man who has had two hours of quality sleep in the last three days and barely has the energy to put on his seatbelt, much less pay attention to the road. Or the air traffic controls who can’t manage to keep their eyes open on the job.

According to Quinn, sleep studies show that 70 percent of Americans do not get the recommended eight hours of sleep each night. Even more troubling is the fact that 39 percent of those surveyed receive six hours or less of sleep per night, with 16 percent receiving less than five hours of sleep.

And Americans aren’t the only ones at risk. In fact, a survey by The Sleep Council in the United Kingdom shows the nation is overrun by people struggling to get enough sleep: the average amount is almost 90 minutes short of the recommended eight hours – just 6.6 hours sleep per person. Those working in the legal or transport professions are most at risk of becoming sleep zombies: and nearly three in ten people (29%) say getting a new bed would improve their sleep.

Stop Zombieitis From Spreading

The BSC is on high alert and calling the public to action. Join the cause and help combat Zombieitis among your friends, family and colleagues. The campaign’s website, StopZombieitis.com, offers information on how to diagnose whether you have Zombieitis and the most effective treatments. Supporters can also get involved on Facebook and Twitter.

“If you know someone who constantly walks around half-asleep, chances are they have a serious issue with Zombieitis,” said Quinn. “As a friend and for the general well-being, you need to step in and inform them of the issue and present treatment options.”

Quinn explained that for many, the solution is fairly simple. “Research has shown us the importance of a quality mattress in ensuring quality sleep,” he said. “Many people are sleeping on mattresses that are too old or have the wrong amount of support for their body type. This is the most common cause of Zombieitis.”

To learn more about the campaign, visit http://www.bettersleep.org/.

About The Better Sleep Council:
The Better Sleep Council is the consumer education arm of the International Sleep Products Association, the trade association for the mattress industry. With a quarter of a century invested in improving America’s quality of sleep, the BSC educates consumers on the critical link between sleep and health, as well as the role of the sleep environment, primarily through an informative consumer website http://www.bettersleep.org, partner support and proactive consumer media outreach.

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Karin Mahoney
Better Sleep Council
(703) 683-8371
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