TouchStorm’s Howdini Videos Created for Betty Crocker Surpass 20 Million Views

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Online Editorial Video Proves Engaging and On Target for Today’s Moms

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Betty Crocker's Howdini videos surpass 20 million views

By achieving more than 20 million views, not only have we proved the reach of the network but we’ve also demonstrated the ability to engage moms.

TouchStorm, a leader in online digital video, today announced that the Howdini video series developed for its client, Betty Crocker, has now surpassed 20 million views via the TouchStorm Editorial Network. The video series, which features professional cake baker Liv Hansen, author of Little Cakes from the Whimsical Bakehouse, and host Laurie Gelman, former host of Canada’s most popular daytime talk show “The Mom Show,” provides moms with a how-to guide to making a multitude of themed children’s birthday cakes.

TouchStorm works with brands to create online editorial video — not advertising — that help visually guide consumers as they search the web for information on a variety of topics. After conducting in-depth research via Search Revelator™, a proprietary TouchStorm tool, the company identified that Betty Crocker’s target consumers were searching online for information on cakes, and more specifically, children’s birthday cakes. To reach these consumers online, TouchStorm worked with Betty Crocker to develop a series of HD-quality videos on how to make a variety of specialty cakes for children’s birthday parties, including princess, train and dinosaur themed cakes aligning with the most popular consumer searches.

“Betty Crocker was one first large brand’s to test the power of the TouchStorm Editorial Network,” said Alison Provost, CEO and Chairman of TouchStorm. “By achieving more than 20 million views, not only have we proved the reach of the network but we’ve also demonstrated the ability to engage moms by providing them relevant information in a helpful, how-to manner, ultimately creating new customers and brand fans for Betty Crocker.”

TouchStorm provides an end-to-end solution for brands focused on using digital video to increase consumer reach, engagement and customer conversions. Utilizing proprietary tools, TouchStorm works with brands to identify what their target consumers are searching for online as it relates to their business objectives. Using this knowledge, TouchStorm works with respected television news producers to create engaging, HD-quality, journalistic-style videos that provide consumers with educational content from leading experts. The videos are then optimized to ensure the highest search ranking among today’s leading search engines, including Google, Yahoo and YouTube. The videos are also syndicated through the TouchStorm Editorial Network of top-tier publishers around the Web resulting in engagement scores significantly above industry benchmarks.

About TouchStorm
TouchStorm (http://www.touchstorm.com) is a digital media company and a pioneer in online editorial video. The company produces, distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network.

Through the TouchStorm Editorial Network, the company syndicates its videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks.

With headquarters in New York and offices in 17 cities throughout the U.S, TouchStorm is an independent and employee-owned company.

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Sean Womack
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