Lancer Corporation Features Popular Long-Draw Wine and Cider Dispensing

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Lancer Corporation’s beer dispensers and components meet Technomic's top adult beverage trends by dispensing long-draw wine and cider, without alterations.

Technomic, a Chicago-based food industry research and consulting firm, recently announced its top 10 adult beverage trends for 2013. Among their 10 trends is the rise of innovative dispensing systems that now provide more than just beer on tap. Spirits, cocktails and ciders are now more widely available on tap, as are keg wines.

Keg wine and cider dispensing require stainless steel with a grade of 304 and 316 to not compromise the flavor profile of ciders and wines. Lancer Corporation’s keg/draught beer dispensers and all components meet all required stainless steel standards. This efficiently and effectively preserves wine and cider for great flavor and easy, fast dispensing.

There has been a recent increase in the popularity of dispensing wine and ciders in bars, restaurants and stadiums. Long-draw wine and cider dispensing has been going on for decades in Australia, and Lancer has always made its draught beer dispensers and components with higher-grade stainless steel to protect the integrity of what's being poured and to keep the flavor.

For more information on Lancer Corporation’s beer, wines, and cider dispensing products, visit them online at or

Brett Catliffe, the product manager of the Lancer beer division, was previously employed in Lancer's Sydney office and has 15 years of experience with beer, cider and keg wine dispensing in Australia. He has seen the popularity of long-draw wine dispensing overseas and is pleased that Lancer's dispensers are equipped for this use locally.

"The biggest key is quality and we know how important it is to have dispensers our customers can use for all of their needs," Catliffe said. "We've designed our dispensers to meet the demands of our clients. This includes a demand for long-draw dispensing of wine and cider, which has become popular."

About the company:
Lancer is a leading manufacturer and marketer of beverage dispensing systems with a passion to fulfill their vision of providing ‘Dispensing Solutions that Pour More.' Headquartered in San Antonio, Texas, Lancer serves customers throughout the world and maintains sales and/or manufacturing facilities in the United States, Mexico, Australia, Belgium, Great Britain and New Zealand. Lancer consistently designs, manufactures and markets superior quality products. Lancer will meet or exceed the customer’s needs and expectations and is committed to a quality program that drives continual improvement. Please visit or call John Hawkins at 800-729-1500 for more information.

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Alexis Smith
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