Beverage Packaging: A Global Strategic Business Report
San Jose, CA (PRWEB) April 20, 2011
Beverage packaging is available in several formats including plastic bottles, metal cans, paperboard, cartons and pouches for use in a wide variety of beverages ranging from carbonated soft drinks to beer and milk. Consumption trends related to various commercial beverages and consumer preferences are critical driving factors for the beverage packaging market. The global economic meltdown, and volatility in energy and packaging material prices have transformed consumers’ purchasing behavior in favor of minimizing overall expenditure, a shift that is particularly evident across developed countries. The recession fuelled consumer interest in low-cost products, a trend that is expected to last beyond the recession. Despite such conditions, consumer concerns pertaining to personal health and wellness, and environment continue to foster innovations in the field of food and beverage packaging. Rising material prices and extreme pressure due to economic downturn is driving global brands to focus on developing new products and packaging designs, aimed specifically at the budget-conscious consumers. In the wake of economic slowdown, the packaging design of beverages has reflected a continuous shift in favor of materials reduction, environmental performance and weight-reduction.
The United States, Europe and Asia-Pacific collectively accounted for a lion’s share of the global beverage packaging market, as stated by the new market research report on Beverage Packaging. Developing economies are expected to register strong growth in the near future driven by rising income levels and changing consumer lifestyle that is in turn fostering demand for packaged drinks. Asia-Pacific countries, particularly China and India, offer maximum growth opportunities for beverage packaging manufacturers due to the continuous rise in consumption of beverages.
Plastics continues to maintain the lead in beverage packaging market owing to the consumer preference for single-serve portions, enhanced visual appeal, and portability. These factors have led beverage marketers to focus on utilizing pouches and plastic bottles benefiting from plastics’ lightweight and recycle characteristics, as well as the efficient manufacturing technologies associated with the formats. Several beverage marketers are opting for plastic packaging to achieve product differentiation, and cost and environmental benefits. Metal containers are widely used in the packaging of beer and soft drinks. Potential opportunities are anticipated in the rapidly growing beverage categories of 8-ounce soft drink cans and energy drinks. The demand for aluminum bottles is also projected to rise in the coming years owing to incorporation of novel, upscale features in the design, enabling the product to be differentiated in the market. On the other hand, the demand for glass packaging is anticipated led by the sustained demand for bottles from wines packaging market. Growth opportunities are also anticipated from the ready-to-drink teas and other non-alcoholic beverages categories. The positioning of glass as a premium packaging is expected to prove beneficial for the marketing of such products.
Major players profiled in the report include Amcor Limited, Anheuser-Busch Inc., Ball Corporation, Berry Plastics Corporation, CCL Industries Inc., Constar International Inc., Crown Holdings Inc., Exal Holdings B.V., Graphic Packaging Holdings Company, MeadWestvaco Corporation, Owens-Illinois Inc., Plastipak Packaging, Inc., Rexam Plc, SIG Combibloc Group, Silgan Holdings Inc., among others.
The research report titled “Beverage Packaging: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of the industry, key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections by the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Beverage_Packaging_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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