Fast Growing, Progressive Colorado Company Revises Packaging of Their Most Popular Product; Expands Into Strategic New Markets

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Bhakti Chai receiving accolades for its robust fresh masala chai, while tripling revenues from booming product sales since its inception

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New Bhakti Chai Quarts

Our fans requested better pour-ability, so we went searching for the best packaging that could also be re-used. We’re thrilled to offer this design while staying true to our sustainable roots. -- Brook Eddy, CEO

Bhakti Chai just announced the release of new product packaging for their popular quart bottles of their spicy masala chai, as it begins to appear in grocers’ coolers across the region.

Founder and CEO, Brook Eddy says of the new Bhakti Chai bottles, “Our fans requested better pour-ability, so we went searching for the best packaging that could also be re-used. We’re thrilled to offer this design while staying true to our sustainable roots.”

The new, easy grip and pour, quart bottles of their popular chai concentrate, which is sold at Whole Foods, Vitamin Cottage and a variety of six western states’ health food stores and independent grocers – as well as sold online and shipped directly. The new, slim-necked bottles are much easier to serve from than the previous wide-mouthed quart jars – and are now both effortless to manage and have greater esthetic appeal. To further encourage and support sustainable behavior in their devoted customers, Bhakti Chai designed a label that may be easily peeled away so that the bottles can be reused as flower vases or serving containers – or recycled.

Bhakti Chai blends are also available in gallons for café’s and restaurants - which comprise about 60% of Bhakti Chai’s business. Quart sizes of the original chai, decaf, unsweetened, and a coffee blend. The coffee chai uses a cold brewing process to extract the unique smooth flavor from organic coffee, while omitting bitter acidic oils - which creates a caramel backdrop to the warm gingery cardamom flavors of Bhakti.

Bhakti Chai has also collaborated with Boulder Ice Cream Company – another fervently organic and sustainable business – to create a creamy ginger cardamom ice cream with dark chocolate morsels.

All of Bhakti Chai’s key ingredients have been selected for their healthful and revitalizing benefits.

A generous portion of all Bhakti Chai annual profits are distributed to charitable organizations serving women and girls and promoting sustainable practices and education, including the Global Fund for Women, Urgent Action Fund for Women’s Human Rights, and The Gathering Place among others. Last year Bhakti Chai gave away 20 percent of its profits to charitable organizations.

Eddy says of her corporate philosophy, which embraces the essence of the Sanskrit word "Bhakti" (pronounced Baak-Tea) – meaning devotion through social action, "You can be green, you can be profitable and you can support nonprofit organizations that are investing in changing the world for women and girls.“

What started out as a home-brewed, hand-bottled chai – only given as Holiday gifts to friends and family – evolved into a successful and thriving premium chai enterprise that has been featured in Reuters, 5280 magazine, the Denver Post and named in 2010 by the Boulder County Business Report as “one of the fastest-growing small businesses in the Boulder area, with 474 percent revenue growth” and was selected by Boulder Weekly readers as a 2011 “Best of Boulder” winner.

Bhakti Chai is magnifying its reach and revenue each year with expansion into new markets, garnering new customers and adding more distributors. All of this is being done by a single mom of young twins and former nonprofit director who possessed a strong desire to share her enjoyment of the “special” (masala) chai she discovered while in India. What Brook Eddy is building – a sustainable, organic, philanthropic, progressive chai beverage company – is "Bhakti."

About Bhakti Chai:
Bhakti Chai began operations in 2006, when founder and CEO Brook Eddy took her appreciation for the spicy chai from her personal kitchen in her Nederland, CO home into a commercial kitchen operation in Boulder that grew steadily over 2 years. Soon after, sales began to double – then triple –driving Eddy to open a full-time, commercial brewing operation in Longmont, CO, and employ a staff of eleven people. Five years from its founding, Bhakti Chai is now available to buy in stores, restaurants or tea and coffee houses in nine states in the West and Midwest, and is poised to hit $2 million in sales this year (2011) and is progressing towards national distribution and an expanded product line – including an ice cream product and ready-to-drink, pre-mixed, refrigerated bottles of Bhakti Chai this summer.

Find Bhakti Chai on Facebook and Twitter

By Special Invitation Only: If members of the media would like to join the Bhakti Chai Brewery Tour and Open House on May 18 from 4 pm to 8 pm in Longmont, CO - please contact Kathleen May (see press release contact info). CEO Brook Eddy will be on hand to answer questions and discuss the launch of an exciting new product line that will set Bhakti Chai apart in the chai beverage industry.


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Kathleen May

Brett Greene
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