Big Tall Direct Shifts to “After Christmas Clearance” Strategy

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For most USA customers, the deadline has passed for ground Christmas Deliveries.

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Big Tall Direct will shift its sales strategy from Christmas to “After Christmas” discounting and clearances.

Big Tall Direct will shift its sales strategy from Christmas to “After Christmas” discounting and clearances. “We will transition our sales strategy to offer some terrific after-holiday values now that the peak shipping period for Christmas giving has passed,” said Robert Schlein, its President. “Some of our vendors are overstocked and we will take advantage of special wholesale pricing and pass these great values to our consumers.”

Big Tall Direct, one of the largest online web-sellers of clothes for the big and tall man, has experienced a downward sales trend this month after a fairly flat selling period over Black Friday. “Traffic has fallen short of our historical numbers and below our expectations given the economic and competitive environment in which we operate,” added Mr. Schlein.

A number of factors could explain the shortfall including changes to search algorithms by Google that impacted rankings on their website when buyers search for big and tall clothes, the stagnant economy, and current news events that, frankly, have taken the joy out of the season. Lastly, the competitive landscape has changed with many major department and discount stores dabbling in the online selling space for the big and tall man.

Based in Dallas, Texas, Big Tall Direct is centrally located so that both coasts enjoy speedy delivery even when using ground services from either FedEx or the Postal Service. It began as their online store backed up by a traditional brick and mortar storefront called Dan's Big & Tall in 1997. An early adopter of online selling, it was one of the first merchants to partner with America Online in the late 1990s.

Big Tall Direct welcomes international big and tall customers and ships worldwide with many of its clients in Western Europe, Canada, and even in the Middle East.    New customers who sign up on the email marketing list receive an additional 10% off their first purchase, and much more savings offers throughout the year.

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