Fathom’s VisiOne 4CAST Predictive Analytics Turns Big Data into Big Money

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Fathom’s new analytics practice helps clients make smarter decisions by taking a pragmatic and responsive approach to turning “Big Data” into revenue.

Fathom logo plus tagline: Online marketing with results that matter.
The launch of our VisiOne 4CAST solution is consistent with our model of developing marketing and analytics programs that even a CFO would love.

While there is plenty of hype surrounding “Big Data,” how to make money from it is often overshadowed by the discussions around software capability and processing power. With the goal of helping clients make smarter decisions, Fathom presents its VisiOne 4CAST service, a predictive analytics application geared toward marketing results. With Fathom's new service, businesses can immediately react to and continuously refine their inbound marketing and nurturing strategies with fresh insights yielded from Big Data.

Consistent with Fathom’s brand promise of presenting clients with a simple interface to a complex world, the company is taking a pragmatic approach to extracting value from the Big Data movement. Fathom offers not only insights from modeling, analytics and segmentation, but also the ability to develop and execute one of the most important inputs for the application of Big Data—an inbound marketing and nurturing strategy that drives leads and profitable revenue.

“Digital signals are not only great inputs to a conversion model, but also can be used to go back and refine your inbound marketing strategy to be more effective,” offers Jeff Herrmann, Fathom’s VP of Sales & Marketing. “The launch of our VisiOne 4CAST solution is consistent with our model of developing marketing and analytics programs that even a CFO would love.”

Building upon 12 years of successful growth as a full-service digital agency, Fathom’s VisiOne 4CAST solution from its analytics practice can now integrate the many sources of digital data and related signals from email; social media; behavioral; online advertising (PPC/display); SEO—even offline sources like CRM and demographic characteristics—to create analytical solutions based on insights into what drives user behavior and conversion. These insights can be used to confidently take data-driven marketing actions supported by a statistically derived online strategy. Such a strategy allows revenue-focused firms to create a comprehensive picture of the way their audience behaves online and the most effective means to convert users to prospects and ultimately, customers.

Regardless of the specific sources of Big Data or channels for applying marketing intelligence, Fathom strives to fulfill its ultimate goal of driving client leads, conversions and profitable revenue.

Additional perspective on the best way to apply Big Data to digital marketing results can be read on Fathom's website.

About Fathom
Fathom begins with the end in mind—achieving its clients’ financial objectives. As a full-service digital agency, it helps clients surpass business and financial goals in an ever-connected digital world. Ranked one of the top interactive search firms in the nation, Fathom delivers effective and high-return strategies that drive revenue at every digital touchpoint. Its proven expertise makes it an easy choice for mid-cap and large enterprises alike by offering simple and accountable solutions to a complex world.

The company has offices in Cleveland, Columbus, Detroit and San Diego.

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Jeff Herrmann
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