Recent Release of TradePulse Illustrates how ImportGenius is using Big Data to Fundamentally Change the Trade Industry

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TradePulse helps companies companies identify product trends in U.S. importing activities

For thousands of years, importers have safe-guarded the identities of their suppliers, shipping volumes, new product trends and other secrets of the import-export business. Many of those trade secrets will not survive the wave of data being generated from companies like ImportGenius.com, a technology firm that mines hundreds of millions of shipping records to glean insights into trading relationships, new product releases, and industry developments.

With the recent release of TradePulse, ImportGenius is now giving their clients access to information that was once kept hidden, by mining and analyzing over 66-million ocean freight shipping manifests.

“We’ve collected over 250,000,000 shipping manifests and customs records since we launched 5 years ago,” says ImportGenius.com President Ryan Petersen. “Import-export businesses don’t have the technological know-how to make sense of all that data, so we provide them with a very powerful suite of tools for gleaning insights relevant to their businesses.”

Among the information provided by the firm includes details on the trading relationships of major American importers and their suppliers around the world. The shipping manifests reveal what the companies are buying, product trends, shipping volumes and more. Yet without a team of database engineers optimizing the dataset across its private cloud infrastructure, these records would be largely useless.

The company’s clients are finding the enormous datasets to be an ideal tool for researching potential suppliers, verifying identities of trading partners, monitoring competitors, and connecting with new sales prospects.

Although the company charges between $99 and $399 per month for its premium products, it also offers a free search option that anybody can use right on its homepage to start exploring the world of global trade.

“There’s an ocean of data about the import-export industry,” says Mr. Petersen. “Our service helps people distill that down to digestible, relevant information that can help our clients’ businesses.”

To learn more visit ImportGenius.com on the Web at http://www.importgenius.com

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Ryan Petersen