Big Footprint Honored with Search Marketing Awards at 2012 BMA Colorado Gold Key Ceremony

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Big Footprint was recognized for results in search engine marketing (SEM) by the Colorado Chapter of the Business Marketing Association (BMA). Big Footprint’s work with Level 3 Communications was awarded not only the “Best Search Engine Marketing Campaign” award, but the “Best Results Gold Key” honoring the top performing work across any media channel.

Big Footprint Digital

Big Footprint Digital

I’m really proud of the team we’ve been able to build and the work we are doing here. Being recognized alongside our partners at Level 3 by the BMA judges and the B2B marketing community in Colorado means a lot to us. - Nick Yorchak, Big Footprint

Big Footprint Digital, a Denver-based search marketing and lead generation consultancy, was one of several companies that received a prestigious Gold Key award from the Colorado Chapter of the Business Marketing Association. Big Footprint specializes in search engine optimization (SEO) and content marketing that drives online presence to increase traffic, leads, and revenue.

The Colorado Business Marketing Association awarded Big Footprint Digital two Gold Key awards, the “Best Search Engine Marketing Campaign” award and the “Best Results” honor. The Best Results award is one of five awards that spans all award categories and entries, across print and digital. Big Footprint was recognized for their results on May 4, 2012 at the annual Gold Key Awards Gala at the Denver Art Museum.

Big Footprint’s campaign with Level 3 Communications focused on a strategy to market and sell groundbreaking telecom products to mid-market companies. Big Footprint utilized a number of tactics to achieve success with this campaign, including paid search (PPC) and custom landing pages with multivariate tests, and implementing click-to-sale tracking which included inbound phone calls. Among other very impressive results, Big Footprint achieved a 250% increase in click-through rate and a 276% return on investment (ROI) for Level 3 Communications.

The Best Results Gold Key award for 2012 is a very prestigious award, and the Big Footprint team was elated to learn that the project was recognized as the best overall campaign result of all 160 entries for 2012. According to Nick Yorchak, President and Founder, “I’m really proud of the team we’ve been able to build and the work we are doing here. Being recognized alongside our partners at Level 3 by the BMA judges and the B2B marketing community in Colorado means a lot to us.”

The Gold Key Awards are Colorado’s most prestigious competition dedicated solely to business-to-business (B2B) marketing communications. The Colorado chapter of the BMA received 160 entries from Colorado’s top B2B businesses and agencies. A panel of seven independent judges from across the country representing agency and corporate marketing professionals reviewed all entries.

About Big Footprint Digital:
With the intense competition for eyeballs online today, it’s not enough anymore to simply build a digital presence. You have to draw people to it. Big Footprint makes your presence known. A Denver-based search marketing and lead generation agency, Big Footprint is led by a team of seasoned experts specializing in various aspects of the search marketing spectrum. Founded in 2009, we partner with B2B & B2C marketers, agencies, and web developers to augment the online marketing campaigns you’re creating or have already launched. We architect and execute digital marketing programs through the science of search. The effect is both powerful and profitable. We will help you make more money.

About the Business Marketing Association:
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 550 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, visit the BMA Colorado website.

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Paid Search + Insights Campaign - Big Footprint & Level 3 Communications