Big in Japan, Creator of ShopSavvy, to Offer Product Warranties Through SquareTrade

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Top barcode-scanning shopping app will make independent warranties on electronics products available to its 6.5 million users.

ShopSavvy's 6.5 million users will have instant access to third-party product warranties through SquareTrade.

We give users the option to purchase a warranty without feeling forced to do so by high-pressure sales tactics at retail stores.

Big in Japan, the leader in barcode-powered shopping by mobile consumers, announced it will begin offering SquareTrade warranties to its users with the release of ShopSavvy 4.0 for iPhone in the coming weeks. The warranty offers will be presented to users only when they scan eligible electronics products.

“With the release of ShopSavvy 4.0, Big in Japan will introduce its UPC/GPS mobile advertising framework, enabling consumers to receive promotions, coupons and other offers directly related to scanned products,” said Alexander Muse, co-founder of Big in Japan. “Through our agreement with SquareTrade, we will now be able to present users with warranty offers while they are in retail locations contemplating specific purchases.”

Big in Japan’s UPC/GPS mobile advertising framework uses the product UPC code and phone’s GPS location data to serve highly targeted advertising at the point of highest purchase intent – namely, when the mobile consumer is standing in a retail store with a potential purchase in hand.

SquareTrade, the leading consumer-focused warranty provider, is known for its excellent user experience -- offering a no-hassle service guarantee, online warranty management tools unmatched in the service industry, and a price point that is 50 percent less than most other warranties.

“This is a natural partnership, because like ShopSavvy, SquareTrade was created to empower the consumer,” said Steve Abernethy, CEO of SquareTrade. “We give users the option to purchase a warranty without feeling forced to do so by high-pressure sales tactics at retail stores. It’s a more comfortable alternative for research-oriented consumers -- and a better value as well.”

Added Muse: “SquareTrade has earned top reviews from consumers and delivers a great price point. Now, in addition to comparing product prices, ShopSavvy users will be able to compare in-store warranties with those of an independent provider. More options means more power for the consumer.”

Initially, SquareTrade warranties will be presented to users of ShopSavvy 4.0 on the iPhone. They ultimately will be available on the Android and other platforms, and through third-party licensees such as CNET and PriceGrabber.

About SquareTrade
Founded in 1999, SquareTrade makes warranties that make sense, offering fair prices, no-pressure sales, and no-hassle 5-day service. It offers consumers an alternative to overpriced and under-serviced warranties sold elsewhere. Thousands of 5-star consumer reviews reflect SquareTrade’s superior warranty experience. SquareTrade is the largest independent warranty provider in the world for consumer electronics and appliances and maintains a price point that is up to 70% less than other warranties. Privately held, SquareTrade is headquartered in San Francisco. For more information, go to http://www.squaretrade.com.

About Big in Japan
Big in Japan Inc. is the leader in barcode-powered shopping by mobile consumers, with more than 6.5 million users generating 50 million product scans per month through the company’s ShopSavvy® application and the applications of third-party licensees such as CNET and PriceGrabber. Big in Japan’s UPC/POS mobile advertising framework reaches consumers at the point of highest purchase intent, sharing promotions, coupons and other relevant information about scanned products. Big in Japan maintains one of the largest price comparison engines for local and online retailers, with links to the pricing and inventory systems of 20,000+ retailers worldwide. Big in Japan is funded and incubated by Architel, a Dallas-based managed services provider. For more information, visit http://www.biggu.com.

Contact:
Scott Baradell    
Idea Grove for Big in Japan    
(972) 235-3439        
sbaradell(at)ideagrove(dot)com

Dan Wire
Horn Group For SquareTrade
(415) 685-3132
dan(dot)wire(at)horngroup(dot)com

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Idea Grove
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