And The Oscar (Should) Go To…BIGLOOK360

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Dallas-based Company Produces Unprecedented, Immersive 360-degree Live Broadcast At The Oscars

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BigLook360 looks forward to providing the same high level of quality coverage to similar broadcasts in the future.

History was made on Oscar night, and BigLook360 helped merge digital media and innovative video technology to deliver an award worthy performance for audiences.

On the night of Feb. 27th, viewers were able to log on to Oscars.com from their computers at home and, for the first time, control six 360-degree cameras broadcasting live from various points at the Kodak Theater for the Academy Awards. That immersive experience provided by BigLook360, combined with the traditionally large TV audience for the awards presentations, gave viewers an unprecedented view of Oscar night festivities.

Sunday's three-hour, two-minute 83rd Academy Awards ceremony averaged 37.92 million viewers, according to live-plus same-day figures released today by The Nielsen Co. he 83rd Annual Academy Awards averaging a 25.6 rating/39 share in the overnights from 8:30 p.m. -11:30 p.m. Combined with the Oscar Red Carpet Special from 7-8:30 p.m. (13.2/22), ABC more than doubled the competing networks combined.

Sunday's three-hour, two-minute 83rd Academy Awards ceremony averaged 37.92 million viewers, according to live-plus same-day figures released today by The Nielsen Co. The 83rd Annual Academy Awards averaging a 25.6 rating/39 share in the overnights from 8:30 p.m. -11:30 p.m. Combined with the Oscar Red Carpet Special from 7-8:30 p.m. (13.2/22), ABC more than doubled the competing networks combined.

"We couldn't have been more pleased with the performance delivered immersing viewers into the Oscar's experience allowing them to direct their own perspective as if they were actually there, "said Lance Loesberg, founder and CEO of BigLook360. "Our immersive video technology was able to handle the crush of streams coming from the Oscar.com audience without any major glitches. We proved that we can bring viewers that much closer to live major events and give them a greater level of control over what they see that they've ever had before.

BigLook360 looks forward to providing the same high level of quality coverage to similar broadcasts in the future.BigLook360 has provided its unique take on live web-based broadcasting for the recent Grammy, Golden Globe, Emmys, and Screen Actors Guild Award telecasts. The Dallas-based company, a pioneer in 360-degree video technology, has a passion for allowing its audiences to experience the best in immersive entertainment.

BigLook360 has also provided its services to clients in other industries, including advertising/marketing, tourism and sports. The company had its 360-degree cameras inside Texas Stadium in Irving, Texas, when it was imploded on April 11, 2010 resulting in over one million views.

BigLook360's video for Texas tourism featuring a kayak floating on various state waterways - allowing viewers to look around at the scenery as the boat navigates the waters - is now entering its fourth year of use.

About BigLook360

BigLook360 blends content creation and video production to deliver dynamic, immersive 360-degree video experiences for applications customized to their client's needs. It has served customers in a variety of industries including advertising and marketing, sports, entertainment, travel and tourism, education and training.

The company's expertise in producing immersive 360-degree video footage captures the users' experience like no other. BigLook360 creatively immerses the viewer into the scene, surrounding them with images seamlessly displayed in every direction resulting in a compelling experience.

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Lance Loesberg
BigLook360
(214) 459-4020
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