KingSize® Launches The Guys Club™

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Requirement for membership? A cool sense of style

Big & Tall Wardrobe Essentials from The Guys Club (KingSizeDirect.com)

The lifestyle trends clearly identify a more active, socially engaged big and tall consumer who cares about not only fit, but style. The Guys Club™ line is simply a reflection of our customer’s increased confidence and style awareness.

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KingSize® (kingsizedirect.com), a Redcats brand and premier retailer for men, announced today the launch of The Guys Club™, a new collection of big and tall men’s wardrobe essentials that adds details to the basics, creating a line of clothing with a more stylish look. KingSizeDirect.com already provides the broadest selection of products, styles and colors for big and tall men; however, introducing the exclusive collection of The Guys Club™ was a pro-active response to requests from its customers.

KingSize® has more than 50 years of experience designing clothing and accessories for men who are 6'2" or taller and/or weigh at least 225 pounds. KingSize® also understands the ever-changing big and tall market, and more importantly, the growing demand for trend-right pieces as big guys become comfortable in their own skin and need more than just the basics. Seizing the opportunity to fill this niche, KingSize® launched The Guys Club™ with a strong focus on stylish work, play and everyday essentials.

“During the last decade, we have seen significant change, and growth, in the big and tall apparel market,” said David Reinke, Vice President, General Brand Manager for KingSize®. “The lifestyle trends clearly identify a more active, socially engaged big and tall consumer who cares about not only fit, but style. The Guys Club™ line is simply a reflection of our customer’s increased confidence and style awareness.”

The brand added a special “The Guys Club™” tab at the top of its home page at KingSizeDirect.com. Once there, customers can check out “Guys Club Top 10 Picks,” a quick preview of the hottest trends. From relaxed shorts and jeans to tees and wicking shirts, big and tall guys will find trend-right styles in hard-to-find sizes.

The Guys Club™ officially launched in late April with a 16-page booklet sent as an onsert with the KingSize® catalog. The brand will promote the new line via the KingSize® home page, email campaigns and social media efforts. In addition, customers can place an online order from The Guys Club™ and take advantage of free shipping ($50 or more), and if needed, free return shipping, by using coupon code KS22452 (expires 5/31/11).

KingSize® offers a wide selection of stylish sportswear, business and dress wear, activewear, outerwear, sleepwear, underwear, shoes and accessories. Big sizes range from XL - 10XL; tall sizes from L – 7XL; neck sizes up to 26 ½”; sleeve lengths up to 40”; waists to 80”; and shoe sizes up to 18. Note: KingSize® offers finished hem service for a small fee to ensure pants are the perfect length.

Customers can order online anytime 24/7 at KingSizeDirect.com or by calling 1-800-846-1600.

For additional information, please visit: KingSizeDirect.com, or join the thousands of fans following KingSize® on its Facebook and Twitter pages. You can also find KingSize® apparel on the web’s only plus-size shopping mall at OneStopPlus.com.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: http://www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen(dot)davis(at)redcatsusa(dot)com
212-502-9315

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