Big Arrow Group Celebrates Three Years of Success Building Great Brands

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Big Arrow Group, a NY-based full-service strategic consulting and communications firm, recently celebrated its third anniversary highlighted by its success building great brands. The firm has helped to redefine communications deliverables through research and case-tested strategies that build and accelerate brand momentum. As a result, Big Arrow has played a significant role in the market growth and expansion for some important brands to help them fulfill their marketing potential.

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This is the critical juncture where business goals and analyses can either succeed or fail at leading to actionable brand strategies

Big Arrow Group, a NY-based full-service strategic consulting and communications firm, recently celebrated its three-year anniversary underscored by its success building great brands for their clients.

Founded in November 2004, Big Arrow specializes in global brand development, marketing planning, integrated communications, new product development and market research. The firm has played a significant role in the market growth and expansion for some important but undervalued brands, helping them fulfill their potential. As a result, Big Arrow has experienced rapid growth in both revenue and market share.

Biocodex, Inc., selected Big Arrow for help in re-launching Florastor, a probiotic well known in France for over 50 years, but with little to no brand recognition in the U.S. "Big Arrow re-branded, revitalized and re-launched Florastor in the U.S. Biocodex now has a new look and strategy for Florastor to better reach our professional and consumer audiences," says Mary Berry, marketing manager for Biocodex, Inc. "The results of their work have helped establish a three-fold sales increase."

Big Arrow's third anniversary marks a shift in the typical creative agency paradigm as the firm has helped to redefine communications deliverables through research and case-tested strategies. Big Arrow excels at providing their clients with practical, easily activated strategic solutions that build and accelerate brand momentum in readily executed formats.

One illustration of Big Arrow's success using case-tested strategies is the firm's creative approach to help increase awareness among physicians and consumers of Fabry disease, a rare, genetic disorder.

"When working to prevent severe complications from Fabry disease it is vital that we reach out to the medical community and advocate the need for improved early detection," says Sandra Lauterbach, senior director, global marketing and strategic development at Genzyme Corporation. "We were impressed with Big Arrow Group's success with research-based communications strategies and we are confident that Big Arrow's approach will be instrumental in helping us reach out to the patient and medical communities."

After nearly two decades of global experience in advertising, branding, public relations and consulting services, Big Arrow Group's founder, Mike Marino, established the firm to meet the needs of clients who were looking for answers -- not just ads. Mike based his guiding principles for Big Arrow Group to occupy the interpretative space between strategic consulting firm and communications agency.

"This is the critical juncture where business goals and analyses can either succeed or fail at leading to actionable brand strategies," says Mike Marino, president and founder of Big Arrow Group. "And we are able to succeed where others fail by acting as a catalyst and converting intelligent business objectives into relevant brand strategies."

One of Big Arrow's first clients, Penguin Computing was one company looking for a differentiating position and brand identity. "Big Arrow developed a strategy to help our customers' enjoy the immediate success of Linux and restore their passion for work. This new strategy of 'Love What You Do' worked so well that we updated all our collateral materials and websites to reflect this new change in thinking," says Virginia Cartwright, former chief marketing officer at Penguin Computing.

Now, three years later, Mike and the Big Arrow team continue to provide answers for their client's branding needs. Mike's vision and branding philosophy has spanned the technology, healthcare, pharmaceutical and the business-to-business categories and has been responsible for building powerhouse brands for some of Big Arrow Group's biggest clients, including Biocodex, Genzyme Corporation, Penguin Computing and W.R. Grace and Company. As a result, its own client roster continues to grow steadily.

To learn more about Big Arrow Group, how they can provide answers to your creative needs or to see three recent brand strategy successes, please visit http://www.bigarrowgroup.com and click on 'Our Work.'

About Big Arrow Group
Big Arrow Group is a full-service strategic consulting and communications firm specializing in global brand development, marketing planning and integrated communications, new product development and market research. The firm has redefined communications deliverables through research and case-tested strategies to provide their clients with practical, easily activated strategies that build and accelerate brand momentum. Founded in 2004, Big Arrow Group is headquartered in New York City, N.Y. with consultancies in London and Los Angeles. Big Arrow Group provides strategic planning and corporate brand development in technology, healthcare, pharmaceutical and business-to-business for a wide range of clients, including Biocodex, Genzyme Corporation and W.R. Grace and Company. To learn more about the Big Arrow Group, please visit http://www.bigarrowgroup.com.

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