Big Brand Search Engine Optimization: Managing Large Campaigns - Live Webcast at Search Marketing Now, April 15

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Search Engine Land Executive Editor Chris Sherman, discusses how large companies can manage SEO strategies most effectively

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Big Brand Search Engine Optimization: Managing Large Campaigns.

On Wednesday, April 15, at 1 PM Eastern Daylight Time, Search Engine Land's Executive Editor Chris Sherman will present a live webcast at Search Marketing Now, "Big Brand Search Engine Optimization: Managing Large Campaigns." This webcast is free and is sponsored by iProspect.

In theory, search engine optimization (SEO) is a process that's the same whether you're optimizing a website with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions.

For starters, how do marketers effectively manage all the stakeholders in the SEO process - when it can extend across the entire organizational structure and involves a wide range of constituencies? How do they convince all the players, gain support for budgets, and work with the complexity inherent in a large company website? Where does the SEO process begin for a large company website and brand?

In this free webcast, Search Engine Land's Executive Editor Chris Sherman looks at how organizations with large brands and complex websites can effectively implement SEO as part of their marketing mix. In many ways, managing SEO for a large brand's website is like air traffic control - it involves many different players as well as standards, processes, and checklists.

For online marketers who are involved with in-house SEO or SEO strategy for a large brand or large company website -- or who work as part of the SEO or marketing team, this free webcast will provide valuable insight.

Registration for this webcast is available at the Search Marketing Now website.

This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management and numerous other search marketing services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West, SMX Search Analytics (Toronto, March 31 - April 1) SMX Advanced (Seattle, June 2-3) and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Christopher Elwell

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