Big Brothers Big Sisters and My Stone Company Spotlight the Power of Commitment

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Strategic partnership between the two organizations supports positive impact of service

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The bond of friendship is one of the most valuable gifts of life. We believe every person, both young and old needs and deserves to know they have someone to look up to, someone who supports them and appreciates them. We hope that the Power of Two Friendship Stones will enhance the relationships of Bigs and Littles and inspire people to learn how they can support Big Brothers Big Sisters.

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My Stone Company, creators of The Friendship Stone, and Big Brothers Big Sisters today announced a cause-marketing strategic partnership. The agreement aims to promote The Power of Two Friendship Stones' support of Big Brothers Big Sisters, the nation's largest donor-supported volunteer mentoring network for youth.

My Stone Company will donate 20% of net sales from all purchases of the Power of Two stone packages bought on the joint http://www.BigBrothersBigSisters-TheFriendshipStone.com website, go back to Big Brothers Big Sisters. In addition, My Stone Company will donate $2,200 annually to cover the expenses for the successful match of one "Big" and one "Little." The company will also donate hundreds of The Power of Two Stone Packs to promote stronger connections between Bigs and Littles and highlight the partnerships. The Power of Two Friendship Stone is a gift package consisting of two Friendship Stones, two embroidered pouches, and one blank gift card for one's personal story of friendship. Meant to be given away, The Friendship Stone is a keepsake and tangible reminder that the one who gave it is always there for the receiver.

Big Brothers Big Sisters serves children of single, low-income and incarcerated parents. The network is proven by longstanding independent research to improve kids' odds for achieving educationally and socially. A new study conducted for Big Brothers Big Sisters By Harris Interactive® shows adult Littles are more likely than peers who were not involved in the program to earn four-year college degrees and have household incomes of $75,000 or more; and they are more likely to have strong family relationships.

"We are proud to be associated with Big Brothers Big Sisters," said Cathy Raff, founder of My Stone Company. "The bond of friendship is one of the most valuable gifts of life. We believe every person, both young and old needs and deserves to know they have someone to look up to, someone who supports them and appreciates them. We hope that the Power of Two Friendship Stones will enhance the relationships of Bigs and Littles and inspire people to learn how they can support Big Brothers Big Sisters."

The Friendship Stone, a natural, variegated Tiger's Eye semi-precious gemstone, possesses an important message for how each person chooses to view life. The structure of the stone is as beautiful, distinctive and irreplaceable as each individual, and holds a strong message about the power of positive thinking. The stone's appearance dramatically changes with different rays of light, just as each person has the ability to make better choices to alter his or her own direction in life.

About Big Brothers Big Sisters
Big Brothers Big Sisters helps vulnerable children beat the odds. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to improve children's odds for succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can change how children grow up in America by going to http://www.BigBrothersBigSisters.org.

About My Stone Company
My Stone Company, the creators of The Friendship Stone was established in 2007 by Cathy Raff after a visit to South Africa where she discovered the Tiger's Eye semi-precious gemstone. The remarkable beauty of the stone and the ability to change its look with the rays of light became an inspiration and metaphor for how one chooses to look at life. Just like the stone has the ability to change with the rays of light, so too do each of us have the potential to make better choices and to think positively, to alter our own direction in life. What started with giving a few stones to a couple of her friends soon grew into The Friendship Stone. With each purchase of The Friendship Stones, the buyer is also tangibly helping the rural community in South Africa from where the stone originates. 10% of all profits will be sent back to these underprivileged villagers. For more information, visit: http://www.thefriendshipstone.com.

Alandrea Hiller
Big Brothers Big Sisters of America
Tel: 215-665-7748                        
Email: Alandrea.Hiller(at)bbbs.org    

Jill Raff
My Stone Company
917.887.5899
jill(at)mystonecompany.com

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