Thongs are Down, Big Knickers are Up, According to Faux Vintage Lingerie Brand What Katie Did

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Inspired by Hollywood icons of the 1950s lingerie brand What Katie Did has championed big knickers for over a decade. Look at any of the 'Sexiest Women Ever' polls, and you'll find the lists topped with the likes of Marilyn Monroe and Sophia Loren, all women who wore big knickers and looked smoking hot whilst doing so. The the 'underwear as outerwear' trend started by Dior and Gaultier has trickled down to the high street: sales of full briefs, shorts and french knickers are climbing, as the popularity of skimpy G-strings takes a nosedive.

What Katie Did Maitresse Knickers

Look at any of the 'Sexiest Women Ever' polls, and you'll find the lists topped with the likes of Marilyn Monroe and Sophia Loren, all women who wore big knickers (when they actually wore any undies at all), and looked smoking hot whilst doing so.

Here at What Katie Did, we do carry several styles of teeny, tiny thongs, but it's no secret that as vintage design devotees, we champion big pants for every occasion. And it seems that the tastes of the nation are now echoing our own, as larger knickers are big news this week. Sales of full briefs, shorts and french knickers are climbing, as the popularity of skimpy G-strings takes a nosedive. Some big lingerie brands have even gone so far as to remove thongs from some of their ranges altogether. But all this is just proving what we have known all along – big pants are sexy!

Long passed over in favour of tiny, wispy pieces of lace and satin, good old high waisted knickers have earned an undeserved reputation over the years as 'granny pants'. But those of us into the glamour of the 1940s and 1950s know that there's nothing granny-ish about full-cut briefs when they're gracing a youthful undercarriage. Actually, big knickers are far more flattering than many low-cut thongs on the market, most of which seem to dig in unpleasantly, and show through clothing. What Katie Did's Maitresse knickers are a good example (if we say so ourselves) of big pants done properly. They hold you in in all the right places, smoothing the tummy and derrière, and lightly cinching as they go. We added higher-cut legs to our design, to bring just a touch of modernity, while retaining all the old-fashioned appeal of the high waist. What could be sexier than embracing your curves, instead of bisecting them with elastic? It's no wonder that our Maitresse deep knickers outsell our thongs by approximately eight to one!

History would tends to back up our claims. Look at any of the 'Sexiest Women Ever' polls, and you'll find the lists topped with the likes of Marilyn Monroe and Sophia Loren, all women who wore big knickers (when they actually wore any undies at all), and looked smoking hot whilst doing so. Remember the famous skirt-blowing scene in The Seven Year Itch? It wouldn't have been quite the same if Marilyn had been sporting a tiny scrap of silk, now would it? One has to leave something to the imagination, after all.

Many modern stars have also begun to embrace big knickers. They've recently been spotted on Kylie, on Lady Gaga and in Sex and the City, to name a few. Dior's latest collections have included sheer skirts, through which suspender belts and high-waisted knickers can be clearly seen: an essential part of the overall look. As the underwear as outerwear trend continues to gather momentum, retro styles are more in demand than ever. Daring without being indecent, with gorgeous fabrics and trims on offer; What Katie Did big knickers are actually far too stylish to be kept permanently under wraps. And if the fact that they're both highly sexy and completely on trend isn't enough to convert even hardened thong-wearers, let's not forget that big pants can be practical too. As the summer turns into autumn, a whole new generation of large knicker-wearers need have no fear of catching a chill on the kidneys, leaving mums and grannies across the nation breathing a collective sigh of relief.

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