13-Year-Old Leads Naked Feet Campaign for World Change

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Underage overachiever, Bilaal Rajan (13), proves age is no barrier to making a difference. On International Chidren's Day June 1st, 2010, Bilaal will go barefeet everywhere to lead his 2nd Annual Barefoot campaign for world change.

Bilaal Rajan - 2nd Annual Barefoot Campaign

"This initiative is a call to action ... when people ask me why I don’t have shoes, I’ll tell them because millions of children throughout the world don’t either.”

13-year-old boy, Bilaal Rajan, has people of all ages kicking off their shoes and going barefoot in support of his latest campaign for making change. Rajan is leading his 2nd annual initiative on International Children's Day by going barefoot on June 1st, 2010.

Rajan's Making Change Barefoot Campaign is expected to be one of the largest in North America. Last year the idea gained momentum with people across Canada and in countries as far away as Australia, Afghanistan, England, Switzerland, Thailand, Kenya, Malawi and Tanzania. People can go to Bilaal's website at http://www.makingchangenow.com to learn more about the initiative and sign up to join his event on Facebook.

For his part, Rajan has invited the general public following his lead to step up with naked feet. This, he believes will help them to better understand the struggles faced by underpriviledged children in the world many of whom cannot afford shoes, let alone attend school. The Township of Smith-Ennismore-Lakefield and the City of Peterborough in Ontario have already proclaimed June 1 as "Barefoot Challenge Day."

This already published author, fundraiser, activist and Unicef Canada ambassador is already a serious force to be reckoned with. His book, Making Change: Tips from an Underage Overachiever (160 pages, Orca Book Publishers), is an operating manual for making a difference, no matter what your age.

At 4, Rajan stepped up (shoes on) to take on the problems of the world selling clementine oranges door-to-door raising money for victims of the 2001 earthquake in Gujarat, India. Since then, he has raised millions for various causes. At 8, he founded an organization dedicated to heightening awareness of children's issues and fundraising for those in need. In 2005, he was chosen and remains an official Child Ambassador for Unicef Canada.

Rajan believes that in these challenging economic times, we need to reach out even more and help those in need. "My goal is to inspire one million children to take action and help create a more peaceful and caring world, " he says. "I want youth to find their passion, get involved and make a difference in the lives of others."

"This initiative is a call to action," he says. "And when people ask me why I don't have shoes, I'll tell them because millions of children throughout the world don't either."

Proceeds from sales of Rajan's book go to Unicef and other programs benefiting children around the world. For more information on Rajan's Barefoot Initiative or his book, go to http://www.makingchangenow.com or http://www.bilaalrajan.com.

For interviews or media inquiries, contact: Mr. Sean Cain
Telephone Number:             905-849-8585         416-888-8038
Web site address: http://www.makingchangenow.com or http://www.bilaalrajan.com

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