Marketing Services Providor Sales Leader Bill Carino Joins Extraprise as Vice President of Sales

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Carino Brings Database Marketing Services and Sales Expertise to Continue Digital and Database Marketing Leader’s Growth In B2B and B2C Industries

Extraprise,the leader in right time revenue optimization services for B2B and B2C enterprises, today announced that Bill Carino joined the company as Vice President of Sales, supporting the organization’s continued growth and expansion.

Carino brings to Extraprise over 20 years of experience in database marketing services delivery, customer intelligence, and direct and channel selling of marketing and technology solutions in a variety of industries. Carino’s relationship-based sales experience is characterized by his comprehension of complex database marketing processes and technology concepts and his ability to effectively communicate them as services to clients. His expansive experience in service delivery and sales, technical skills, and legal knowledge contribute to his ability to understand a client’s needs and propose services across organizational functions. Carino’s role at Extraprise is integral to driving the organization’s continued growth in database and digital marketing within B2B and B2C industries, specifically through translating clients’ critical business issues into practical marketing services that deliver real and measurable business value.

Reporting directly to Extraprise CEO and co-founder Mike Shanker, Carino will connect clients with Extraprise’s delivery experts to adopt new services to drive growth within their business and create competitive advantage. Carino has a long track record of delivering services to and developing new business with major accounts in a variety of industries including: Disney, Apple, AMEX, Habitat for Humanity, Shriner Hospital for Children, and Pacific Bell Telephone.

“Bill’s extensive experience in the marketing service provider industry, and his command of the relevant technology, will support Extraprise’s continued expansion as a leading provider of database marketing and demand generation services,” said Mike Shanker, CEO and co-founder at Extraprise. “High performance B2B and B2C marketers are challenged with executing increasingly sophisticated multi-channel marketing campaigns and transforming Big Data into actionable insight. We are excited for Bill to bring to Extraprise his talent for effectively communicating Extraprise’s expertise and capabilities to prospective clients.”

Prior to joining Extraprise, Carino was the Sales Director at ClickSquared, Inc., where he sold cross channel marketing technology and services to a variety of vertical industries and launched new vertical industry offerings for both fundraising and membership in non-profit organizations. He has also held the roles of VP of Data Solutions at Barton Cotton, a non-profit direct marketing firm based in Baltimore, and Senior Director of Sales at Epsilon, a marketing services firm owned by Alliance Data. Carino is a licensed attorney specializing in business negotiations and agreements. He holds his JD in Contracts and Intellectual Property from Massachusetts School of Law and a BS in Industrial Mgt. from University of Massachusetts at Lowell.

“I am very excited to be joining Extraprise as it extends its marketing service provider leadership position in providing customer intelligence-driven multi-channel marketing services for B2B and B2C companies,” said Bill Carino, Vice President of Sales. “Extraprise’s expertise in developing complex marketing databases and executing sophisticated, global multi-channel campaigns for some of the world’s biggest brands places it at the forefront of the Big Data trend, driving optimized revenue performance for its clients.”

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.


Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com

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