Western Europe revealed the greatest discrepancy between mobile operators and telcos, with mobile operators reporting an average of 78.4 percent e-billing adoption versus just 16 percent for telcos.
Chicago, Illinois (PRWEB) October 07, 2011
A global survey conducted by BillingViews found that mobile operators worldwide have achieved an average customer e-billing adoption rate of 56.8 percent while telcos lag at just 17.2 percent. The full results of the survey and analysis are viewable and downloadable for free at http://www.billingviews.com as part of a BillingViews publication entitled Billing Reborn. Results and analysis of BillingViews’ global survey on barriers to next-generation billing adoption are also included.
BillingViews asked its panel of communications industry billing and IT executives from every global region to identify what percentage of their customer base has adopted e-billing. More than 30 panelists responded, revealing a global average e-billing adoption rate of 33.7 percent across all regions.
Western Europe reported the highest average e-billing adoption rate at 63 percent, while the Africa-Middle East region reported the lowest average at just 4 percent. Western Europe revealed the greatest discrepancy between mobile operators and telcos, with mobile operators reporting an average of 78.4 percent e-billing adoption versus just 16 percent for telcos. Highlights of the complete results of BillingViews’ Global Survey on E-Billing Adoption are available via slideshow at http://www.billingviews.com/blog.
“Many of our expert commentators attributed the discrepancies in e-billing adoption among mobile operators and telcos to younger customers in the mobile segment who seek out more services online,” says BillingViews Editor Ed Finegold. “But with mobile service penetration at greater than 100 percent in many regions, it’s likely that tech-savvy users are actually underrepresented in the telco customer population. That in turn results in a lower e-billing adoption rate and hints at other challenges telcos may face as they battle new online-oriented competitors for younger customers.”
BillingViews is the global home for billing expertise and intelligence in the communications and media industries. Its goal is to facilitate dialogue between executive level billing and IT decision makers and the greater communications and media IT marketplace through focused, data-driven research and publications. BillingViews content is available free at http://www.billingviews.com.