Spiel Associates Wins Big In Mexico With Sterling Coilmaker

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Through Spiel’s innovative binding machines and Route 72’s marketing expertise, Spiel Associates is able to bring plastic coil to Mexico.

Recently, Spiel Associates (http://spielassociates.com) partnered up with Route 72 Systems to launch a wide scale Internet marketing campaign. The partnership has seemed to spring new life in both companies. Route 72 was able to gain experience in a new niche market while Spiel Associates was able to build and release the Sterling Coilmaker, which is expected to set the standard for quality plastic coil machines. It seems that their efforts did not go unnoticed.

Since the partnership, Spiel Associates was able to catch the attention of the Zebra Binding System, S.A. DE C.V. of Mexico City, which resulted in the purchase of two of Spiel’s Sterling Coilmakers. This sale was a big win for Spiel because while these machines already formed most of the high quality plastic coil in the U.S. these are the very first plastic coil machines of their kind to be sold to a company in Mexico. Jim Alamia, CEO and Founder of Route 72 Systems states: “We are glad to see Spiel’s reach expanding beyond the U.S. Spiel’s superior plastic coil machinery received a positive reception from an entirely new customer base. This is a great victory for our marketing campaign.” Zebra Binding Of Mexico City recognized immediately that the Sterling Coilmaker was the right plastic coil machine for them.

A big reason Zebra Binding System went with the Sterling Coilmaker was that it forms high quality plastic coil from plastic filament. This is achieved through the use of three axles pressing the filament against the forming mandrel as the coil is formed. This technology is actually why most of the plastic coil in America is made on this machine. The combination of this technology and Route 72 Systems’ marketing expertise has no doubt established Spiel’s place in the bindery marketplace. Jim Alamia states: “Product knowledge is the staple of our marketing campaign. When a company like Spiel Associates makes the effort to reach out to us to spread content about their products, good things will happen. Now companies in Mexico can acquire the same high quality plastic coil equipment as their neighbors to the North.”

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Jim Alamia
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