BioInformatics, LLC Expands Management Team: Depth Added in Analysis, Marketing and Client Relations

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BioInformatics, LLC, a leading provider of market research and consulting services to the life sciences industry, today announced the expansion of its management team with three seasoned professionals:

As a former client of BioInformatics, I understand first-hand the value of the company's services and unique research methods, especially in the areas of assessing market opportunities, measuring client satisfaction, determining brand awareness and conducting due diligence

    Robin Rothrock, Ph.D, was named Vice President, Client Relations after previously serving as Director, Market Research; John Lewis joins the company as Vice President, Marketing & Business Development after most recently serving as Director of Marketing at PRA International, a global clinical research organization; and Jeff Gardner joins the company as Director, Research & Advisory Services after most recently holding the position of Senior Vice President at nxtMOVE Corporation, a business strategy consulting firm (formerly Markowitz & McNaughton).

"As BioInformatics continues to expand its customer base and service offerings, we are adding depth and experience to our management team to support our aggressive growth plans," said Bill Kelly, president of BioInformatics, LLC. "With the additions of John and Jeff, and with Robin becoming more actively involved in managing client relationships, we are even better positioned to deliver our clients the information they need to make critical business decisions."

Dr. Rothrock joined BioInformatics in 2002 and has managed more than 250 custom research projects and client engagements. With more than 15 years experience in life sciences, Dr. Rothrock's career has spanned market research, product management, product development and training with companies such as Invitrogen, Life Technologies and Digene. In her expanded role, she will consult with clients to interpret and help implement research findings.

Mr. Lewis comes to BioInformatics with more than 10 years experience in business-to-business marketing and public relations, including senior positions at PRA International and GE Capital. Mr. Lewis was also a partner in a strategic marketing, advertising and public relations agency for four years and has been involved with the launch of several start-up companies. He will direct all marketing and sales activities for the company.

"As a former client of BioInformatics, I understand first-hand the value of the company's services and unique research methods, especially in the areas of assessing market opportunities, measuring client satisfaction, determining brand awareness and conducting due diligence," said Mr. Lewis.

Mr. Gardner has over 18 years experience directing and supporting strategic competitive intelligence, market research and industry analysis efforts on behalf of clients. While at nxtMove and Technology Catalysts International Corporation, Mr. Gardner worked with leading companies in the medical equipment, diagnostics, healthcare biotechnology and pharmaceutical industries throughout the United States, Europe and in emerging markets. His extensive market research experience enables him to advise clients on the most appropriate methodologies to meet their strategic endpoints and manage assignments from initiation through delivery of the final client deliverable.

"Robin, John and Jeff round out an experienced team at BioInformatics that is committed to exceeding client expectations," said Mr. Kelly. "We look forward to deepening our client relationships as we consult with them about important strategic, product development, marketing and branding initiatives."

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is a premier research and consulting firm serving the life sciences industry. By leveraging the Science Advisory Board, an online community of 34,000 biomedical scientists and researchers who take part in panel-based research, we have supported more than 300 companies with insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customers' brand loyalty, and evaluating brand strength and positioning.

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Amanda Donathen
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