We think the R4 System will change the way people order coffee, what to expect from retailers, and will also save precious resources.
Richmond, CA (PRWEB) May 19, 2011
Excellent Packaging & Supply, an innovator and distributor of sustainable, biodegradable, and nature-based packaging for foodservice and other applications, is partnering with Sector Labs, a San Francisco-based product and concept development firm, to commercialize a disposable hot cup that takes the guesswork out of dispensing coffee by making it easy for customers to indicate precisely how much room they need for milk or cream. The cups are the first of their kind to incorporate the patent-pending R4 System™ and will be marketed under the Room For™ brand.
Excellent Packaging & Supply is providing consulting services and materials-sourcing expertise so that Sector Labs can take an innovative foodservice product from concept to commercialization. Working together, the two companies have developed a prototype cup that is currently in trial at Crossroads Café in San Francisco.
To-go cups are typically served filled to the brim, which is fine for customers who prefer their coffee black, but leaves millions of milk and cream lovers with no choice but to dump a few ounces of hot coffee in the garbage. Just stand by the condiment bar at any coffee shop and one thing becomes clear, there is room for improvement in the way coffee is dispensed. By eliminating the need for customers to “make room” for milk or cream, retailers can reduce wasted coffee and appeal to those customers who choose retailers that demonstrate sustainable business practices. In fact, nationwide adoption of the R4 System could reduce the environmental impact of the entire coffee industry, which is facing soaring coffee-bean prices.
Watch a video of real customers making room for cream: http://youtu.be/QnH65qhGWgA
“This is a great example of an overlooked problem that has existed for years in the foodservice industry, and which has wide-ranging ramifications and low consumer awareness. We think the R4 System will change the way people order coffee, what to expect from retailers, and will also save precious resources,” said Allen King, president of Excellent Packaging & Supply. “Unlike other sustainable solutions, Room For brand hot cups are the first cups to conserve coffee, which makes them a different shade of green. We are delighted to partner with Sector Labs on this project, which broadens the range of sustainable solutions we can offer coffee merchants that are focused on sustainability.”
“The practice of ‘making room’ seems trivial, but it takes significant resources to produce and transport coffee across the globe. By the time coffee reaches the customer, about 2,500 gallons of fresh water will have been used to produce a single pound of coffee beans,” says Daniel Kokin, president of Sector Labs. “The R4 System eliminates the need for customers to waste coffee by giving them a better way to order, and unlike other sustainable solutions, we encourage the conservation of what goes into the cup. The R4 System is the ideal solution because it simply adds a level of precision to what customers already do and there’s no compromise or hidden costs — just a more efficient use of resources.”
If initial customer response is any indication, the R4 System should find its way into coffee shops nationwide. “It’s great to see my favorite coffee shop be a part of something so innovative. It’s so obvious; why hasn’t someone thought of this before?” asks Kin Jung, a regular customer at Crossroads Cafe. “Ideas like this have a tendency to change the world.”
Excellent Packaging works with a wide variety of companies and organizations to research, source and deliver custom bio-based and traditional packaging and foodservice products that enable companies to integrate sustainable foodservice solutions into their business. To find out how our team can help you with better solutions for foodservice and other applications, contact us.
About Sector Labs
Sector Labs (http://www.sectorlabs.com) is a product and concept development firm headquartered in San Francisco, California. The company is led by a team of forward thinkers with the common goal of finding simple solutions to big problems.
About Excellent Packaging & Supply
Excellent Packaging & Supply (http://www.excellentpackaging.com) is a wholesale distribution company that specializes in nature-based packaging for foodservice and other applications. The company’s range of environmentally sustainable packaging includes compostable, biodegradable and recyclable product lines, as well as traditional packaging solutions. Excellent Packaging & Supply brings decades of experience to assist its customers with mid-level management and inventory-control services, product development, sourcing, quality control, and price negotiation. The company also markets sustainable foodservice packaging solutions for business, restaurant and home on its BioMass Packaging® store: biomasspackagingstore.com. Follow us on Facebook (BioMassPackaging) and Twitter (@BioMassPackage).