Our audience gets to express themselves in one click, learn more about the content, enjoy instant gratification and see what others think and feel.
Los Angeles, CA (PRWEB) November 26, 2014
Visitors to the website of the recently aired American Music Awards are sure to have encountered Bites, a social media participation platform that allows users, publishers, TV shows, events, influencers and brands to create engaging polls and trivia questions that can easily be embedded in websites and apps, and shared on Facebook and Twitter.
American Music Awards viewers had the opportunity to take part in the experience by rating red carpet fashion, answering trivia questions about the performers and sharing how they feel about the performances (Taylor Swift's was "epic," Lorde's was "shocking" and One Direction's was "emotional").
In a beta phase for the last few months, the platform has been able to accomplish significant traction within the marketplace, and has been utilized by Fox Sports, the Miami Heat, the Billboard Music Awards, Eat24, and VegasInsider, as well as influencers such as Justin Bieber, Usher and Ariana Grande via the Fahlo app and international TV shows like Master Chef and Big Brother.
“Clients use Bites to engage and captivate their audience, allowing them to participate in the content in an instantaneous, measurable and insightful way,” said Eyal Baumel, CEO of Bites.tv.
The company sees around 50 million impressions every month across their network with a variety of questions that capture audience’s sentiment about trending events and topics. From polls asking, "Will Adrian Peterson ever play again for the Vikings?" to important trivia questions such as “Which President is George Clooney related to?” Bites provides pathways to discovery and insightful participation.
"By participating in the content,” explains Baumel, “Our audience gets to express themselves in one click, learn more about the content, enjoy instant gratification and see what others think and feel."
Bites.tv, an Israeli start-up now based in Los Angeles, CA is the first social media participation platform that provides users a deep understanding into what people know and how they feel about the content they are consuming via engaging polls and trivia questions. In a beta phase for the last few months, Bites.tv garners 50 million impressions every month across their network, with over 10 millions questions answered to date.
For more information on Bites.tv, visit http://bites.tv/ or contact press(at)bites(dot)tv.