BG Secure Provides Dynamic Stream Protection without Hampering User Experience or Requiring Client Download

LAS VEGAS (Business Wire EON/PRWEB ) April 14, 2008 -- BitGravity, Inc., the pioneer in Content Delivery Networks (CDN) for interactive broadcasting, today announced BG Secure, a suite of products that offers Internet media properties the ability to protect their copyrighted content from the growing number of pirating technologies without disruption to the customer experience.

Current downloading standards used across the media and broadcast industries have actually aided content pirates, because when you have a standard protocol, there's only one code to crack

Now in this escalating 'arms-race' between pirating technologies and the content distributors trying to protect their intellectual property, the pirates have cracked that code and are winning.

Technologies that enable users to copy video from the Internet without permission have become readily available, making it impossible for media companies to prevent the volume of illicit material posted on Web sites. Both progressive downloads and streaming media are susceptible to pirating with tools that are free on the Internet and require a single click of the mouse to copy content. Ripper technologies either tap into the stream and simply divert it or pull the content from the cache.

“Current downloading standards used across the media and broadcast industries have actually aided content pirates, because when you have a standard protocol, there’s only one code to crack,” said Barrett Lyon, CTO and co-founder of BitGravity. “Now in this escalating ‘arms-race’ between pirating technologies and the content distributors trying to protect their intellectual property, the pirates have cracked that code and are winning.”

More robust DRM solutions exist in the market, however companies have been slow to adopt these alternatives. In addition to being costly, their requirements of a client download and heavy client processing impede user adoption, which is the number one priority for consumer sites. Solutions that provide iron-clad protection without sacrificing the end-user experience simply do not exist.

BitGravity is making it possible for media companies to take back control over their content with the announcement of a suite of security products for companies desiring the highest level of anti-piracy protection:

• StreamGuard is a patent-pending technology that provides iron-clad security for streaming video by utilizing a dynamic protocol that prevents flash-based streams from being saved and retrieved from a user’s hard drive.
• SecureAccess limits access to content based on expiry time, geo blocking, IP address, URL, browser type, cookies and other parameters by providing each customer with multiple unique keys.
• CacheControl eliminates content on the client and prevents easy copying of files stored in cache.

The primary innovation is BitGravity’s patent-pending Dynamic Security Protocol™ (DSP), which unlike existing standards cannot be reverse-engineered and then replicated across the Internet in an easy manner for mass use. Rather than relying on an easily decipherable static protocol, DSP randomizes the downloading content instead of providing a single, persistent stream. By creating a random sequence of content “puzzle pieces” that are not re-assembled until they reach the media player, determining a fixed method for capturing content is impossible with DSP. With BG Secure, content providers can ensure that their content is not left on the cache, unplayable if recorded, and provided in a way that doesn’t degrade the end user’s experience. Since BG Secure is integrated into BitGravity’s award-winning distribution network, the service is easily integrated and affordable.

The BG Secure suite does not need to be downloaded and does not restrict usage to specific devices or video formats. Available today, contact sales@bitgravity.com or visit www.bitgravity.com for more information on BG Secure.

About BitGravity

BitGravity has built the first CDN for Interactive Broadcasting, which is optimized to deliver affordable, HD-quality video on demand, live broadcasts, and interactive applications for massive audiences on the Internet. BitGravity’s patent-pending CDN is Tier 1, highly scalable, and delivers the performance that consumers want and expect, including streaming videos that play instantly, and live video with no buffering. The company is based in Burlingame, Calif., and is privately funded. (www.BitGravity.com)

Copyright © 2008 BitGravity, Inc. All Rights Reserved. BitGravity, Bitcast, BG LiveBroadcast, BG Secure and Dynamic Security Protocol are trademarks of BitGravity, Inc. All other marks are the property of their respective owners.

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