BitGravity Arms Media Companies with the Industry’s
First Integrated Security Suite Designed to Eliminate Content Piracy
BG Secure Provides Dynamic Stream Protection without Hampering
User Experience or Requiring Client Download
LAS VEGAS (Business Wire EON/PRWEB ) April 14, 2008 --
BitGravity, Inc., the pioneer
in Content Delivery Networks (CDN) for interactive broadcasting, today
announced BG
Secure, a suite of products that offers Internet media properties
the ability to protect their copyrighted content from the growing number
of pirating technologies without disruption to the customer experience.
Technologies that enable users to copy video from the Internet without
permission have become readily available, making it impossible for media
companies to prevent the volume of illicit material posted on Web sites.
Both progressive downloads and streaming media are susceptible to
pirating with tools that are free on the Internet and require a single
click of the mouse to copy content. Ripper technologies either tap into
the stream and simply divert it or pull the content from the cache.
“Current downloading standards used across the
media and broadcast industries have actually aided content pirates,
because when you have a standard protocol, there’s
only one code to crack,” said Barrett
Lyon, CTO and co-founder of BitGravity. “Now
in this escalating ‘arms-race’
between pirating technologies and the content distributors trying to
protect their intellectual property, the pirates have cracked that code
and are winning.”
More robust DRM solutions exist in the market, however companies have
been slow to adopt these alternatives. In addition to being costly,
their requirements of a client download and heavy client processing
impede user adoption, which is the number one priority for consumer
sites. Solutions that provide iron-clad protection without sacrificing
the end-user experience simply do not exist.
BitGravity is making it possible for media companies to take back
control over their content with the announcement of a suite of security
products for companies desiring the highest level of anti-piracy
protection:
-
StreamGuard is a patent-pending technology that provides
iron-clad security for streaming video by utilizing a dynamic protocol
that prevents flash-based streams from being saved and retrieved from
a user’s hard drive.
-
SecureAccess limits access to content based on expiry time, geo
blocking, IP address, URL, browser type, cookies and other parameters
by providing each customer with multiple unique keys.
-
CacheControl eliminates content on the client and prevents easy
copying of files stored in cache.
The primary innovation is BitGravity’s
patent-pending Dynamic Security Protocol™
(DSP), which unlike existing standards cannot be reverse-engineered
and then replicated across the Internet in an easy manner for mass use.
Rather than relying on an easily decipherable static protocol, DSP
randomizes the downloading content instead of providing a single,
persistent stream. By creating a random sequence of content “puzzle
pieces” that are not re-assembled until they
reach the media player, determining a fixed method for capturing content
is impossible with DSP. With BG Secure, content providers can ensure
that their content is not left on the cache, unplayable if recorded, and
provided in a way that doesn’t degrade the
end user’s experience. Since BG Secure is
integrated into BitGravity’s award-winning
distribution network, the service is easily integrated and affordable.
The BG Secure suite does not need to be downloaded and does not restrict
usage to specific devices or video formats. Available today, contact sales@bitgravity.com
or visit www.bitgravity.com for
more information on BG Secure.
About BitGravity
BitGravity has built the first CDN for Interactive Broadcasting,
which is optimized to deliver affordable, HD-quality video on demand,
live broadcasts, and interactive applications for massive audiences on
the Internet. BitGravity’s patent-pending CDN
is Tier 1, highly scalable, and delivers the performance that consumers
want and expect, including streaming videos that play instantly, and
live video with no buffering. The company is based in Burlingame,
Calif., and is privately funded. (www.BitGravity.com)
Copyright © 2008 BitGravity, Inc. All Rights
Reserved. BitGravity, Bitcast, BG LiveBroadcast, BG Secure and Dynamic
Security Protocol are trademarks of BitGravity, Inc. All other marks are
the property of their respective owners.
See the original story at: http://eon.businesswire.com/releases/bitgravity/content/prweb856024.htm
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