His proven ability to develop and manage consulting portfolios, knowledge of marketing technology and track record cultivating strong Fortune 500 client relationships make him the ideal leader to accelerate Biz360’s growth. The board is confident in Brad’s ability to meet corporate objectives and develop long-term strategies for creating lasting client relationships.
San Mateo, CA (PRWEB) October 16, 2006
Biz360® Inc., the leading provider of market intelligence solutions, today announced the appointment of Brad Brodigan as president and chief executive officer. Mr. Brodigan brings 15 years of management, consulting, sales and marketing leadership to Biz360. Most notably, he has built organizations that turn research-based information into actionable business strategies and successfully grown marketing technology start-ups. Mr. Brodigan will be responsible for guiding the company’s long-term business strategy and continued growth as a leader and innovator in market intelligence services.
“Biz360 has an impressive list of Global 2000 clients experiencing tangible benefits from measuring the perception of their corporate reputation and brands and the effectiveness of their marketing efforts,” said Mr. Brodigan. “With the dramatic increase in the amount of media content on the Internet— -- both traditional and social media -- as well as the rate at which information travels today, companies need to understand how to measure and analyze in real time the conversations impacting their brands and, ultimately, revenue. Biz360’s technology leadership, analyst services and employee talent make it well-positioned to provide marketers with a sustainable advantage in this new era of communication.”
Mr. Brodigan has continuously demonstrated success helping companies reach their financial and market leadership objectives. He has spent most of his career with marketing or technology driven organizations and has experience building start-ups into high-growth enterprises and expanding established brands.
During his three years with The Gallup Organization, Mr. Brodigan specialized in helping business leaders from the Fortune 500 develop strategies to measure and manage internal and external perception. He received Gallup’s Partner of the Year award for building a multi-million dollar management consulting division.
Mr. Brodigan most recently comes from NextWave Media Group, which is among the fastest growing firms in online advertising. As senior vice president, he was responsible for establishing the key building blocks the organization required in order to achieve rapid growth.
Brad has also held senior executive sales positions at Monster, Inc. and Yesmail, a CMGI company, where he was responsible for devising sales strategies, creating high-profile client relationships and consolidating the sales divisions of acquired businesses. The substantial revenue increases he achieved at Yesmail resulted in a successful IPO and a subsequent sale of the company to CMGI in 2000.
“Brad’s experience building successful customer-centric organizations is a perfect fit for Biz360,” said Sharon Wienbar, managing director for BA Venture Partners. “His proven ability to develop and manage consulting portfolios, knowledge of marketing technology and track record cultivating strong Fortune 500 client relationships make him the ideal leader to accelerate Biz360’s growth. The board is confident in Brad’s ability to meet corporate objectives and develop long-term strategies for creating lasting client relationships.”
For comments from Mr. Brodigan, please visit Biz360’s MarketIQ blog. For more information on Biz360, please visit our website or call (866) 424-9360.
Biz360 provides market intelligence to Global 2000 decision makers so they can take action to shape their market and improve their competitive position. Our flagship offering, Market360®, continuously analyzes global news and information together with social media to deliver timely intelligence on perception, influence and marketing impact.
Our clients include AstraZeneca, Harley-Davidson Motor Company, PacifiCare Health Systems, Sun Microsystems, Verizon Services Group and Xerox.
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