New Online Shopping/Auction Site Offers Charities New Way to Raise Funds

Share Article’s technology allows fundraisers to engage supporters with “you buy we both win” strategy

We’re excited to offer our site for free to nonprofits and fundraisers. The economy has taken its toll on everyone, but on charities in particular. We want to do our part to help. the new online shopping site offering fast auctions on more than one million consumer products, today announced that it is giving charitable, nonprofit organizations (those with 501c3 status) and those fundraising for those organizations, the opportunity to use its site free of charge to raise donations.

Nonprofits have two fundraising options with they can offer their own donated items to bidders or access the vast array of electronics, gift cards, sporting goods and other consumer products available through and have the proceeds go directly to their charity. shopping auctions last only 10 minutes and offer a fresh new angle by allowing “blitzing” or lowering competitors’ bids. Auction items, which generally “sell” between 30 and 80 percent off retail rates, vary each day. Bidders buy credits to enter each auction with an average entry cost ranging between $1.00 and $7.00. tweets ( and posts updates on its Facebook page about upcoming auction items.

Brendan Smith, President and CEO of said, “Gone are long, drawn-out, boring auctions where bidders frequently have to check their status over a period of hours or days.” He added, “ auctions offer shopping and entertainment in the same experience. For ‘Generation Instant Gratification’ this means they can purchase brand new products at generously discounted prices and have fun at the same time.” Smith noted that also offers a bid-free, “buy now” option. Credits used to enter the auction are applied to the “buy now” price so bidders don’t lose any money even if they “lose” the auction.

At present only charitable non-profits and their fundraisers are able to offer their own items for auction – a benefit that is expected to be expanded to the general public in the future.

“We’re excited to offer our site for free to nonprofits and fundraisers. The economy has taken its toll on everyone, but on charities in particular,” said Smith. “We want to do our part to help. By giving these organizations access to a new fundraising tool – – hopefully we can help them increase their donor pool and donations.”

Since launching in October 2011, has nearly 500 registered bidders. Registering with is free. In order to encourage new bidders to sign up on the site, is giving away two free iPad2 3G + WiFis. One of the two iPad2s is specifically designated to go to a student who registers with an .edu email address. The drawing will take place on New Year’s Eve, December 31, 2011.

*No purchase necessary…Open to US residents only. The .edu email winner must currently be enrolled in an institute of higher learning. Winners will be announced on 12/31/2011 online only.

About is the next generation of online shopping via auction that combines bidding and entertainment into one. Because its auctions last only ten minutes, allows for near instant gratification in the buying experience. differentiates itself via two channels - technology and brand experience. offers its technology to fundraisers and non-profits free of charge. is headquartered in Beverly, MA but is available worldwide on the Internet. For more information visit or call (978) 969-3347.


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