Scottsdale, AZ (Vocus/PRWEB) February 18, 2011
BizziBiz Franchise, Inc. has launched a movie-style infomercial designed to attract entrepreneurs with the desire to own a digital marketing services franchise. The idea behind this innovative infomercial is to blend the creativity of film with an entertaining plot that will ultimately allow viewers to relate to the entrepreneurial-spirited character that is looking to step into a new career.
Known as the “King of Infomercials” for his tremendous success in the industry, the Director and Creator of this BizziBiz infomercial was Don Lapre. When asked about his vision for this project, Lapre said, "The goal was to add real-life issues into a story that pulls people in while simultaneously promoting BizziBiz as the answer for so many people who are looking to branch out into a better career.”
Lapre went on to say, “I have created a lot of hits and a lot of failures, but when they hit, they are big and this infomercial has the ability to put BizziBiz on the map. I believe this could become the first successful movie-style infomercial promoting a franchise – that’s something that has never been done before."
In addition to showing viewers the company’s business exterior, this infomercial also gives audiences an inside peek at the refreshing culture behind BizziBiz.
“What we’ve created is a culture that is all about being fun. We believe that a culture of fun can foster new ideas and help us to come up with greater solutions that will positively impact our clients,” says BizziBiz CEO, Jim Piccolo.
As BizziBiz continues to serve the millions of potential small business clients in need of digital marketing services, its biggest focus is on transitioning viewers away from the yellow pages and moving them towards the Internet and mobile devices to meet their modern information needs.
“Businesses that do not transfer over to the digital world will get destroyed by those that do,” says Lapre. "Every business owner is looking for better ways to reach their clients and BizziBiz has a one-stop solution for them. Imagine being able to offer website creation, email marketing, text message marketing, social media optimization, mobile website optimization, video distribution and more, all without having to know much about digital marketing and without having to staff up a team of tech people."
With this belief, BizziBiz is proud to launch their innovative infomercial that airs for the first time on February 17, 2011. They are confident that this movie-style infomercial is just the right tool for offering all of the necessary business information to viewers while still communicating their unique culture that sets them apart. In the end, it’s the perfect medium for attracting franchisees in an entertaining manner while also demonstrating that BizziBiz is truly a trendsetter that can help any business prosper.
BizziBiz Franchise, Inc. offers a full digital marketing solution customized for each business. Unlike other companies that focus on selling “features,” BizziBiz focuses on the unique needs of the small business owner and offers businesses an upper hand to compete in the digital age. The company’s tagline is “Because Every Business Needs a Superhero…” and their franchisees act as superheroes empowering other small business owners to become superheroes of their own businesses.