Bizzuka Partners with National Jeweler, Stuller to Create Jeweler Web Sites

Share Article

Joint partnership between industry leaders provides new opportunities for independent jewelers.

Independent Jewelry Retailer Web Sites

The goal of this partnership is to change that dynamic and give small independents a fighting chance against sites like Blue Nile, Zales and Amazon. It's truly a David vs. Goliath story. This partnership gives the little guys affordable access to capabilities that for the first time make them competitive with the giants in their industry.

Bizzuka, Inc., a provider of component-based Web content management solutions, today announced a joint partnership with National Jeweler, the leading trade magazine covering the jewelry industry, and Stuller, one of the world's leading jewelry manufacturers, to produce ecommerce Web sites for independent jewelry retailers. The program, branded as National Jeweler Network Customer Connect, allows independent jewelers to create a competitive advantage against larger online retailers.

"The only double digit growth in the jewelry industry over the past few years has been online, a space independent jewelers have yet to occupy with any degree of success," said Bizzuka CEO John Munsell. "The goal of this partnership is to change that dynamic and give small independents a fighting chance against sites like Blue Nile, Zales and Amazon. It's truly a David vs. Goliath story. This partnership gives the little guys affordable access to capabilities that for the first time make them competitive with the giants in their industry."

The partnership takes unique advantage of each participating company's core strengths:

Stuller Inventory - Thousands of Stuller products can be added to the site with the click of the mouse, including professional photography, descriptions, pricing using the Jeweler's custom markups and more. Discontinued items and out of stock items are automatically removed from the site. Not only can jewelers mine Stuller's exhaustive inventory, they can add their own inventory as well. In a later version of the software, inventory from other jewelry manufacturers will also be included.

"This initiative is a continuation of Stuller's 38-year history of providing business tools to retailers," said Harold Dupuy, Executive Vice President of Merchandising and Marketing for Stuller." Customized Web sites are a logical addition to our extensive marketing services programs, which help smaller retailers compete in increasingly difficult markets."

National Jeweler Content - A library of over 200 search engine optimized articles directed toward the end-user covering the gamut from educational and technical topics to fashion and season advice is being made available. Jewelers are given editorial ownership over the content to alter it as they see fit.

"As a leading content provider to the Jewelry market, the National Jeweler Network's responsibility is to keep all players informed about marketing best practices within the industry," says National Jeweler Network's Group Publisher, Chris Casey. "An online presence offers brand credibility, infinite reach, and increased competitive advantage. With proper search engine marketing implementation, the Jewelers Web site, not the brick & mortar store, will become the consumers first touch point. The National Jeweler Network's philosophy is to facilitate this goal."

Bizzuka Technology - Bizzuka's Web content management system provides jewelers with simple point-and-click control over all the components of the site, enabling them to make updates and editorial changes in seconds - not days or weeks. Jewelers can either choose from a large assortment of template designs or a completely custom solution.

"Building an ecommerce jewelry Web site from the ground up is a challenging task for any independent jeweler," said Shannon Lynd, Bizzuka's Senior Vice President for Production and Product Development. "Many difficult questions have to be answered such as, 'who is going to design it? Where will product images come from? How can I update the pricing? Who will write the content? How much will it cost?' Rather than shoulder the task, many independent jewelers simply walk away, leaving themselves devoid of any effective Internet presence.

"Our ecommerce solution not only provides jewelers with beautifully-designed sites, but with the jewelers can hand select from a virtual inventory of Stuller products, an impressive library of National Jeweler editorial content and runs on Bizzuka's sophisticated, but easy-to-use content management platform," she added.

Having an ecommerce presence gives locally-owned independent jewelers the ability to extend the personalized service and attention to detail that their customers appreciate. "Independent jewelry retailers are struggling," says Patti Thompson, long-time Stuller customer and owner of Wayfil Jewelry in Tupelo, MS. "With profit margins shrinking over the past four years, we all know the future is in ecommerce."

For more information on the program's amenities, Web site packages or pricing, visit http://www.nationaljewelernetwork.com/customerconnect or contact Eric Lebre, National Jeweler's Digital Account Executive, at 646-654-5305 or eric.lebre(at)nielsen.com.

ABOUT BIZZUKA
Bizzuka provides custom Web site design and content management services and intranet development services for small and medium sized business throughout Louisiana and the United States.

Bizzuka's mission is to give small businesses access to the same technology that was previously only afforded by big businesses, and to do so at a price that yields to our clients a return on their investment in months rather than years.

For more information about Bizzuka, please visit the Website: http://www.bizzuka.com, or call 337-216-4423.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Chaney

Eric Lebre
Visit website