BKD Bolsters Client Service Culture with Hi5

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Accounting firm BKD recently launched the Hi5 campaign to engage employees, cultivate clients and celebrate excellence. Employees "elevated" for their efforts to deliver unmatched client service are entered into a year-end sports car giveaway.

BKD’s commitment to unmatched client service is at the heart of Hi5. Propelled by firmwide participation and education, this innovative effort ecourages employees to recognize each other and celebrate BKD's unique culture.

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Lots of American businesses are focusing on customer service these days, but how many are really driving the point home with a big incentive that inspires employees to give their best?

At least one: BKD, LLP.

Through its Hi5 campaign, top-tier CPA and advisory firm BKD is using real-time recognition to applaud employees who take client service to new heights in 2012. Those employees are automatically entered into a sweepstakes to win a fully loaded 2011 Mazda MX-5 Miata sports car at the end of the year. The roadster is valued at more than $30,000.

BKD’s unique culture is rooted in the five standards of unmatched client service—Integrity First, True Expertise, Professional Demeanor, Responsive Reliability and Principled Innovation—and we expect clients to hold us accountable to these standards. That’s why years ago the firm published The BKD Experience: Unmatched Client Service, a hardbound book spelling out our philosophy in great detail.

“BKD’s commitment to unmatched client service is at the heart of Hi5,” said Professional Practices Partner Steve Rafferty. “Propelled by firmwide participation and education, this innovative effort encourages employees to recognize each other and celebrate BKD’s unique culture.”

The first week of January, BKD simultaneously rolled out Hi5 in all 30 of its offices by providing every employee with a branded launch kit. Firm leaders challenged personnel to create Hi5 moments for clients in 2012 and to “elevate” each other on a Hi5 Wall of Fame housed on BKD’s intranet. Peer-to-peer recognition is a simple morale builder that has proven popular; elevations on the wall recently surpassed the 1,500 mark.

The firm’s managing partners are serving as Hi5 champions in their respective regions and offices. Their charge: Keep BKD’s client service standards front and center through a series of group coaching sessions and Hi5 rallies designed to educate and reward employees.

To promote Hi5 throughout the year, the sports car—emblazoned with Hi5 decals—will be on display in select offices to remind employees that delivering excellent client service is rewarding on many levels.

For more information about Hi5 or to arrange an interview, please contact Director of Marketing & Business Development Chad Person at 417.831.7283. High-resolution images are available upon request.

About BKD
BKD, LLP is the top-tier U.S. CPA and advisory firm that delivers its experience and service with a deep understanding of your business, your needs and what it takes to improve your business performance. BKD’s approximately 2,000 personnel, including approximately 250 partners, serve clients in all 50 states and internationally. To learn more, visit bkd.com.

Praxity, AISBL, a global alliance of independent firms, enhances BKD’s ability to serve the dynamic needs of multinational clients. Praxity™ provides the gateway to tax, assurance and consulting services delivered by alliance firms committed to the highest standards required in international business.

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Chad Person, Director of Marketing & Business Development
BKD CPAs & Advisors
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