Black Box Social Media Creates Report Detailing What Facebook Exchange Is and How It Affects Marketers

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What is Facebook Exchange and how will it affect markteters? Black Box Social Media releases a report to answer these questions.

Curt Maly, Nick Bridges, and Tom Bukacek of Black Box Social Media

Curt Maly, Nick Bridges, and Tom Bukacek of Black Box Social Media

Specifically, advertisers will be able to reach users based on their browsing history elsewhere on the Web. What this means is that marketers will be able to specifically advertise to people who have shown interest in their product...

Black Box Social Media, an online marketing company that specializes in utilizing the latest digital marketing strategies to help small businesses get found online, recently released a report on Facebook Exchange and what this new technology could mean for marketers. To read this free report, please visit http://blackboxsocialmedia.com/what-is-facebook-exchange-and-how-it-will-work/.

"Facebook Exchange will offer a new advertising service that will allow advertisers to retarget users and bid in real-time based on a user’s recent browsing activity," says Black Box Social Media CEO Tom Bukacek, who is also co-author of the upcoming book "Marketing Miracles" with Dan Kennedy due out this Fall. "Specifically, advertisers will be able to reach users based on their browsing history elsewhere on the Web. What this means is that marketers will be able to specifically advertise to people who have shown interest in their product or service based on their recent website visits!"

Facebook has stated that the advertisers will be able to bid on a specific ad impression, which targets a user better than ads based on a possible interest to a group. The advertising in this case shows ads to those that have shown interest in something similar they had previously showed interest in.

"The key feature of this new exchange system is the cookie is not dropped on the user’s computer unless he or she has actually showed interest in buying," says Black Box Social Media Co-Founder and one of the top minds in Pay Per Click marketing. "For instance, a user that appeared to be booking travel plans on a specific site but did not actually make the purchase could then be shown ads on Facebook that would be similar, which is retargeting the user."

Will Facebook Exchange be a game changer for marketers or will it only prove to be a small tool that is used along with the other types of online advertising? To read the report, please visit http://blackboxsocialmedia.com/what-is-facebook-exchange-and-how-it-will-work/.

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