Of course, research is best in the decision to use hashtags. You need to make sure that if it’s a marketing campaign, you’re not using a hashtag that is already going for another event or that may have nothing to do with your product...
Austin, Texas (PRWEB) August 02, 2012
The letters that preceed the # sign in a tweet are known as hashtags. These hashtags, if used properly, can be used to increase Twitter results, and here are a few tips on how to maximize their use. However, many marketers fail to use the hashtag the right way, therefore receiving no benefit at all. It is for this reason that Black Box Social Media has released its report called 'How to Best Capitalize on Using Hashtags'. To view the report, click here.
"Hashtags can be used to group tweets into a category or to add originality to a tweet," says Black Box Social Media Co Founder Nick Bridges. ":For example, a person looking to follow the happenings of Japan Earthquakes that took place last year could get up to the minute information long after traditional media outlets moved on to other stories. With a simple Japan earthquake hashtag, as much info as possible was easy to get.
However simple as that may sound, many marketers still manage to misuse hashtags in their social media marketing campaigns.
To read Black Box Social Media's 'Social Media Manager Training Report', click here.
"Of course, research is best in the decision to use hashtags," continues Mr. Bridges. "You need to make sure that if it’s a marketing campaign, you’re not using a hashtag that is already going for another event or that may have nothing to do with your product or service. This could end up being either wildly inappropriate or downright embarrassing, or perhaps both."
To view the report on 'How to Best Capitalize on Using Hashtags', please visit http://blackboxsocialmedia.com/how-to-best-capitalize-on-using-hashtags/.
About Black Box Social Media: Black Box Social Media is an online marketing company that utilizes multiple digital marketing strategies including web design, social media marketing, pay per click, video marketing, article creation, and much more. BBSM also created the do it yourself online training product 'Social Media In 7 Minutes', which contains over 60 videos detailing how to create, set up, optimize, and engage on top sites such as LinkedIn, Facebook, YouTube, Pinterest, Google+, Twitter, and more. For more information on Social Media In 7 Minutes, please visit http://SocialMediaIn7Minutes.com.