In a jewelry market flooded by the colorless ‘white’ diamond, jewelry consumers seeking fresh options need look no further than its bold black counterpart.
Los Angeles, CA (PRWEB) December 08, 2011
In a jewelry market flooded by the colorless ‘white’ diamond, jewelry consumers seeking fresh options need look no further than its bold black counterpart. For wedding and fashion jewelry alike, black diamond rings stand out for their elegant, eye-catching quality. Brides and grooms are taking notice. And so is Apples of Gold, the premier online jeweler.
Desiring to meet the demands of customers, Apples of Gold has expanded its collection to accommodate a spectrum of black diamond jewelry. From rings, to solitaire earrings, to black diamond-accented cross pendants, the company is delighted with this unique gemstone and the healthy customer response it generates.
In addition to adding pieces that are completely new to the Apples of Gold line, the company has also made some of their classic engagement ring styles available with black diamonds as an alternative to the traditional colorless diamond. The vintage styles, classic looks, and affordable options that have made the company’s wedding jewelry so popular now incorporate this relative newcomer gemstone.
But as excited as jewelry consumers may be about the attractiveness and affordability of these black diamonds, what people want to know is, are black diamonds real diamonds? The answer is, of course, yes. While black diamonds, known as carbonados, have been discovered in nature, they are highly rare, small, uneven, and their structure is less stable than a colorless diamond. The black diamonds offered by Apples of Gold, however, are actually genuine colorless diamonds. The process of treating them with very high heat (irradiation) produces their deep dark color. They maintain their typical diamond properties of hardness and durability, but now, instead of refracting light, they absorb it to produce their deep, rich hue.
Apples of Gold’s line of fine black diamonds reflects the company’s commitment to offering stunning jewelry at affordable prices. Founded in 1999, the company set out to develop a jewelry company that would not only do well, but would do good. Ethical, value-based pricing practices were the foundation. The Apples of Gold commitment to quality in their products and the highest standards for customer service and consumer satisfaction come naturally. In the fine jewelry industry, Apples of Gold and the reputation they uphold, never tarnishes.
Apples of Gold
606 South Hill Street, Suite 717 Los Angeles, Ca 90014
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