Wholesale Furniture Brokers Concerned Stock is Too Low for Black Friday Sale as Online Traffic Rises

Share Article

Inventory is a concern furniture suppliers and retailers face as they prepare for Black Friday on November 25, 2011. Due to a recent rise in online traffic, Wholesale Furniture Brokers is encouraging online shoppers to order early as stock is expected to run out on popular products during their one day Black Friday sale. "Traffic increased by 5.69% on GoWFB.com and 10.97% on GoWFB.ca this month compared to last month. Today, we're expecting traffic to increase by 21% on GoWFB.com and 4% on GoWFB.ca compared to the daily average. With the rise in traffic, we'll be selling out of some products before our sale ends at midnight, so our customers should order early!"

Wholesale Furniture Brokers

Wholesale Furniture Brokers

Our furniture suppliers have restocked and we have imported containers of products to our Canadian warehouse in preparation for Black Friday, but stock is still limited and needs to be delivered to shoppers that pre-ordered earlier in the month.

Wholesale Furniture Brokers' one day Black Friday sale has been launched on November 25, 2011 on all of their sites. Each online store will offer free shipping on everything from traditional to modern furniture, price decreases on select products, and site-wide coupons. The sale ends at midnight. Wholesale Furniture Brokers encourages online shoppers to order early as they are expecting stock to sell out on some products during the sale.

Black Friday is the busiest shopping day of the year for retailers. "It's the official start to the holiday shopping season, but our online sales really started to pick up earlier in the month. More shoppers are ordering early this year," says Matt Holmes, Wholesale Furniture Brokers' Marketing Manager. "Our furniture suppliers have restocked and we have imported containers of products to our Canadian warehouse in preparation for Black Friday, but stock is still limited and needs to be delivered to shoppers that pre-ordered earlier in the month. There's still stock left for Black Friday. Shoppers that order early during our sale are less likely to wait for suppliers to re-stock their products or unexpected holiday shipping delays."

Online traffic increased 18.45% on GoWFB.com and 1.02% on GoWFB.ca compared to the monthly average during Black Friday in 2010. Wholesale Furniture Brokers experienced higher increases in sales; 65.85% on GoWFB.com and 27.39% on GoWFB.ca compared to the daily average. On Black Friday in 2011, Wholesale Furniture Brokers expects an increase in traffic of 21% on GoWFB.com and 4% on GoWFB.ca compared to the daily average and an increase in sales of 75% on GoWFB.com and 37% on GoWFB.ca compared to the monthly average.    

Online stores that offer the same furniture supplier's products will be ordering from the same warehouse as other stores if they are not stocking their own products. "We've been stocking our Canadian warehouse with popular products including sofas, sectionals, beds, and mattresses so we can continue to serve our customers when our competitors begin to run out of stock during the busy holiday shopping season," adds Holmes.    

Wholesale Furniture Brokers will increase customer service support during their one day sale during Black Friday. "We want to make sure we have enough support to help our customers find the perfect products including beds with storage drawers, recliners, and office desks to fit their lifestyles this holiday season," adds Holmes. "We encourage our customers to call or chat with us. They might be surprised by the unadvertised coupon codes and deals they'll receive when they talk with us."

Wholesale Furniture Brokers has made Black Friday themed changes to their sites by adding a black background to their US sites and a black logo to their Canadian site.

About Wholesale Furniture Brokers
Wholesale Furniture Brokers offers price leading furniture with free shipping to online customers direct from the manufacturers in the USA and Canada. World-class customer service is provided to customers by telephone, email, and chat. Shoppers can choose from a growing collection of traditional, modern, and contemporary furniture styles for inside and outside of the home at Wholesale Furniture Brokers. Consumers do not need to pay a membership fee to buy from Wholesale Furniture Brokers.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matt Holmes
Visit website