Jamestown Announces The Magic of the Holidays Begins at Alameda South Shore Center on Black Friday, November 25

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The Bay Area's finest outdoor mall, Alameda South Shore Center invites you to join Santa and the Mayor of Alameda at the Santa House for a Holiday Kick-off Celebration Beginning on Black Friday, November 25

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We’re particularly excited about the Santa House, which has been transformed into a festive winter wonderland for kids and their families to enjoy throughout the holiday season.

Jamestown, a leading national real estate acquisition and management firm and owner of Alameda South Shore Center, is pleased to announce a full menu of holiday events, beginning on Black Friday, November 25 and continuing through the season. Alameda Mayor Marie Gilmore will be on hand to officially greet Santa upon his arrival, and kick off the biggest shopping day of the year at the Bay Area's finest outdoor mall.

"We appreciate the energy and commitment that Jamestown brings to Alameda South Shore Center and our community, and it will give me great pleasure to represent the City of Alameda at the Black Friday celebration," said Mayor Gilmore. "I look forward to greeting Santa, sharing in the excitement of his arrival with the many children attending the festivities and, hopefully, doing a little shopping!"
“We look forward to welcoming Mayor Gilmore and the entire community November 25th, and to hosting a joyful celebration of the holidays,” said Michael Phillips, managing director for Jamestown. “We’re particularly excited about the Santa House, which has been transformed into a festive winter wonderland for kids and their families to enjoy throughout the holiday season.”
Designed to entertain and inspire every member of the family, Black Friday festivities feature classic holiday music, dance performances, tree trimming and lighting, and more.

Schedule of Events:
One highlight is the preview of Alameda Civic Ballet’s perennial holiday favorite, The Nutcracker.
"We are delighted to be performing excerpts of this classic at Alameda South Shore Center, a co-sponsor of The Nutcracker, for what we know will be an appreciative and enthusiastic audience,” said Artistic Director Abra Rudisill.

Alameda South Shore Center Holiday Kick-Off Schedule of Events
Black Friday, November 25, 2011

11:00am    Santa’s procession along Park Street
11:15am    Santa and friends arrive at the Santa House and are greeted by Mayor Gilmore; photos with Santa officially begin
11:30am    Tree Trimming by Otis Elementary School Students
6pm         Tree Lighting Countdown with Alameda Vice Mayor Rob Bonta

Onsite performances include:
11:15am     Alameda Church Carolers
12pm        Oakland Youth Choir
12–2:30pm    Mr.Shap, Balloon Artist
12:30-1pm    Alameda Civic Ballet’s Nutcracker Preview
1-3pm        Merrie Olde Carolers
3-3:30pm     Main Island Trio
3-7pm        Al Marshall Trio
4:30-5pm     Main Island Trio

Revel in the Magic of the Santa House this Season
The fun continues beyond Black Friday through Dec 24. Everyone is invited to enjoy the Winter Wonderland and enchanting Santa House, featuring life-sized confections, twinkling lights, snow scenes and other festive trimmings up through Christmas Eve.

Children and their families can capture a special holiday memory by having their photos taken with Santa, and there are three opportunities to win free Santa photo packages. Also onsite at the Santa House is a student-staffed gift wrapping station with proceeds benefiting local organizations.

We’re Open Longer During the Holidays
To make the holiday shopping season a bit more relaxed, Alameda South Shore Center is pleased to offer extended hours, plus free and plentiful parking.

Connect with Us to Find Out More
For more information on holiday activities and hours, including additions, updates, and tenant promotions and giveaways, please visit AlamedaSouthShoreCenter.com or call 510-521-8100.

Jamestown
Founded in 1983 with headquarters in Atlanta, Ga. and Cologne, Germany and offices in New York City, San Francisco, Ca. and Washington, D.C., Jamestown is a leader in acquisitions and value added management. Over 28 years, Jamestown has generated approximately $8 billion in strategic investments. The company is focused across the risk spectrum with core, core-plus and opportunistic funds in two primary markets: 24-hour cities and Sunbelt territories with strong demographic growth. For more information, visit http://www.jamestownproperties.com.

Alameda South Shore Center
Alameda South Shore Center is an established, 594,000-square-foot open-air outdoor mall located in the Bay Area community of Alameda, Calif. The only major shopping mall on the 23-square-mile island, the recently renovated property is home to a variety of national retail stores and restaurants, including Kohl’s, Safeway, Trader Joe’s, TJ Maxx, Starbucks, Ross, Old Navy, Petco, Payless Shoe Source, Bed Bath & Beyond, Sushi House, Applebee’s, Lens Crafters and The Children’s Place. The center has maintained its prominence as a thriving retail destination for more than 50 years. For more information, visit http://www.alamedasouthshorecenter.com.

Alameda
The City of Alameda is located on a 23-square-mile island adjacent to Oakland in the San Francisco Bay Area. The community, home to the 270-acre Harbor Bay Business Park, Alameda College, 205-acre mixed use development Marina Village, is linked to nearby Oakland via three bridges and a tunnel system, and is served by bus and ferry lines for public transportation. Famous for its tree-lined streets and Victorian homes, Alameda was named one of the “100 Best Communities for Young People” by America’s Promise Alliance in 2010. For more information on Alameda, visit http://www.cityofalamedaca.gov.

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Marsha Harrison
Alameda Towne Centre
(510) 250-3667
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