The Homax Group Acquires Black Flag
Consumer, contractor products company adds leading insecticide brand
to its roster
BELLINGHAM, Wash. (Business Wire EON/PRWEB ) November 7, 2007 --
The Homax Group, Inc., a
leading specialty-application consumer products supplier to the
home-care and repair markets, announced today it has acquired Black Flag
Brands, LLC. The announcement was made jointly by Ross Clawson,
President of The Homax Group; and Steve Hill, President of Black Flag
Brands.
One of the longest, continuously marketed consumer brands in the United
States, Black Flag Brands manufactures and markets more than 30
different insect control
products in the United States and throughout the Caribbean under the
brand names: Black Flag®,
Roach Motel®, Fly
Motel®, and Yellow
Jacket Motel®. Black
Flag solutions to home and yard invading insects have always been an
industry standard.
“Black Flag adds a powerful brand to our
portfolio,” said Clawson. “As
one of the preeminent brands in a retail marketplace worth almost $2
billion, Black Flag’s brand recognition and
market penetration can serve as a catalyst for Homax’s
other products in a number of retail channels.”
Hill noted one of the reasons why Homax makes sense for Black Flag is
that its products are at or near the top of every category.
“With a strong and supportive partner like
Homax in our corner, we are well-positioned to create new opportunities
for Black Flag and advance our leadership in the insecticide marketplace,”
he said. “I am impressed with how Homax’s
products perform for its customers. Those relationships drive sales, and
it is those types of intangibles which make this a great move for
long-term Black Flag growth.”
Clawson noted that current Black Flag retail partners and customers will
see little to no change in how the company operates its business. He
further noted that the investment in Black Flag fits in the mold of
other investments of Olympus Partners, a Stamford, CT-based private
equity firm for whom Homax is a portfolio company.
About The Homax Group
Based in Bellingham, WA, The Homax Group, Inc. is a leading supplier of
high-quality, consumer friendly, DIY and contractor products. Its
top-selling brands include Homax®,
Magic®, Goo Gone®,
Jasco®, Tile Guard®,
Rhodes American®,
Natural Magic® and
Stone Care International®.
These products are carried nationally at home centers, mass
merchandisers, hardware stores, paint dealers, grocery chains and
specialty retailers.
About Black Flag Brands
Based in New York Mills, NY, Black Flag® has
killed more insects for more years than any other insecticide brand. The
first Black Flag product was sold in 1833. Since then, the brand has
always stood for extremely effective insect control.
About Olympus Partners
Based in Stamford, CT, Olympus Partners is a private equity firm focused
on middle market management buyouts and later stage venture capital
deals. Founded in 1988, Olympus manages over $3.1 billion, with a
portfolio of investments that includes business services, healthcare
manufacturing and services, financial services, consumer products and
software.
See the original story at: http://eon.businesswire.com/releases/black_flag/homax/prweb567719.htm
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