Blackbaud to Celebrate Fundraising at AFP Conference

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Company serves as full conference sponsor, presents educational sessions, and demonstrates new solutions

We are honored to be a part of this celebration of fundraising and congratulate AFP on 50 years of excellence in empowering fundraisers through professional development.

Blackbaud, Inc. (Nasdaq: BLKB) will once again be the full conference sponsor of the 47th Association of Fundraising Professionals (AFP) International Conference on Fundraising on April 11 to 14 in Baltimore, Maryland, with a focus on “Honoring Our Past… Inspiring Our Future.”

“We are honored to be a part of this celebration of fundraising and congratulate AFP on 50 years of excellence in empowering fundraisers through professional development,” said Marc Chardon, Blackbaud’s chief executive officer. “We are pleased to be a longstanding partner of AFP and know that this year’s Conference will provide unparalleled learning opportunities for fundraising strategies of the future.”

Blackbaud leads the 50th anniversary celebration with:

  • Educational sessions led by Blackbaud nonprofit experts:

Everything You Need to Know About Measuring Online Results but Were Afraid to Ask
Steve MacLaughlin , Blackbaud’s director of Internet solutions
Monday, April 12, 1:15 - 2:30 p.m.; Ballroom 4
What to count? How to count it? And how are other nonprofits doing? There are almost as many metrics for measuring online success as there are questions about the subject. This session will cover web, email, social media and multi-channel metrics and explain the whats, hows, and whys for measuring them successfully. The audience will understand the facts and fiction about online metrics, learn the right and wrong things to measure, and how to get more out of their metrics than ever before.

Emergent Philanthropists: America’s Evolving Ethnic Donor Groups
Katherine Swank , Consultant, Target Analytics, a Blackbaud Company
Monday, April 12, 1:15 - 2:30 p.m.; Room 315
Ethnic groups have their own societal and philanthropic objectives and they are not always comparable to those of our traditional donors. Philanthropy means more than giving money. African-Americans, Asian-Americans and Hispanic-Heritage-Americans are ready to take their place as major contributors in society, but many organizations do not yet know how to effectively engage their interest.

The State of European Fundraising and What the U.S. Can Learn from It
Andrew Mosawi , Blackbaud’s vice president of international business development
Tuesday, April 13, 3 - 4:15 p.m.; Rooms 318-320
Fundraising trends emerging throughout Europe are affecting what is happening to philanthropy around the rest of the world, especially in the United States. SONI (State of the Nonprofit Industry) is the leading market research survey of several thousand fundraising organizations across multiple countries in Europe. The survey focuses on issues critical to today’s nonprofits, including data collected on operational issues, technology, accountability and fundraising. In this session, Andrew will take a deep dive into one of the most comprehensive surveys on cross-border philanthropy and share stories on what these trends mean to nonprofits around the world and how to take these research findings to enhance prospecting, donor profiling, and ultimately, securing gifts.

  • Live technology demonstrations, featuring some of Blackbaud’s newest offerings, including:

The Raiser’s Edge i™: a new solution which provides a simple, fast, hosted, and affordable way to track all the details associated with building donor relationships with some of the industry’s most powerful online marketing functionality including online donation and registration, email communications and targeted fundraising campaigns to help nonprofits acquire, engage, and cultivate donors both online and offline.

Blackbaud NetCommunity Spark™: powered by The Raiser’s Edge®, it combines some of the industry’s most powerful email communication tools with fundraising, events, and transactions online to making a nonprofit website a powerful component of an overall marketing effort.

eTapestry®, a Blackbaud solution, will be featuring Benchmark Reporting at its booth, which provides detailed, ongoing analysis of how an organization compares to its peers. eTapestry will also be the co-sponsor of the Internet Café.

Blackbaud Learn™: a subscription-based training program that provides ongoing skill development and job knowledge training to nonprofits. With new classes every month, a role-based curriculum, and exclusive sessions on strategy and best practices, training is more accessible to nonprofit organizations.

ResearchPoint™ with Prospect Quick Search: the latest version of the prospect research management solution that includes the ability to search for “cold” prospects even when only partial name and address information is available.

  • Book signings with Blackbaud’s Steve MacLaughlin and independent consultant Bill Connors, CFRE:

Tuesday April 13, 11:30 a.m. - 12:30 p.m.—Book signing with Steve MacLaughlin, Blackbaud’s director of Internet solutions and co-author of Internet Management for Nonprofits. Part of The AFP Fund Development Series , this new book featuring 27 expert authors offers practical, easy-to-follow tips on the ROI of social media, managing your organization using online tools, improving board leadership through online technology, staying on top of developing technology, understanding hits, clicks, and errors, the key to social networking success, and fundraising internationally.

April 12, 4:15 p.m.—Book signing with independent consultant and trainer Bill Connors, CFRE, author of “Fundraising with The Raiser's Edge: A Non-Technical Guide”. The first-ever guide to The Raiser's Edge® database for the fundraising professional, this book educates nonprofits about what The Raiser's Edge can do for them and will also help fundraisers work more effectively with data entry and output staff. Bill will also be speaking on April 14 at 10 am in Ballroom 4.

  • Registration for Visa Giving Gateway at the Blackbaud booth—Blackbaud has partnered with Visa Inc. to build Visa Giving Gateway , a web portal that enables nearly one million IRS-qualified 501(c)(3) charities to accept digital currency. Demonstrations will be available at the Visa booth and nonprofits can complete their direct deposit registration at the Blackbaud booth.
  • Scholarship giveaways to the 2011 AFP Conference in Chicago—Blackbaud will be hosting a giveaway contest at its booth where attendees have a chance to enter a raffle drawing for a chance to win one of five scholarships to the 2011 AFP Conference in Chicago.

For more information on Blackbaud at the AFP conference, and to see the recorded sessions following the event, visit .

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, In Touch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, the Netherlands, and the United Kingdom. For more information, visit

Media Contact:

Melissa Dodge    
Blackbaud, Inc.    
843.216.6200 x3209    

Source: Blackbaud

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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Melissa Dodge
Blackbaud, Inc.
843-216-6200 ext. 3209
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