Chesapeake Bay Foundation Will Use Blackbaud Direct Marketing to Manage Multiple Annual Projects and Position Itself for Future Growth

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Blackbaud, Inc. (NASDAQ: BLKB), announced today that the Chesapeake Bay Foundation (CBF) is in the midst of implementing the company's recently released direct marketing solution to manage its large outreach program and boost its membership base to a quarter million people by 2010.

The team effort that has occurred as CBF and Blackbaud came together is pure energy

Blackbaud, Inc. (NASDAQ: BLKB), announced today that the Chesapeake Bay Foundation (CBF) is in the midst of implementing the company's recently released direct marketing solution to manage its large outreach program and boost its membership base to a quarter million people by 2010.

"The team effort that has occurred as CBF and Blackbaud came together is pure energy," said CBF's Director of IT Michael Sola, who for the past eight years has steered the technology path of the Foundation. "There's always been that sense of trepidation that occurs when asked to participate in an 'early adopter program' but in my 20 plus years of implementing and managing IT systems and solutions, Blackbaud Direct Marketing has been a walk in the park. Blackbaud has gone that extra mile to ensure we are on track and making progress -- you couldn't ask for better partners."

When looking at the road ahead, and as CBF gets closer to going live with the new direct marketing solution, Michael stated: "We couldn't be happier heading down this path and strongly believe having an integrated one-stop system to manage such a complex and critical part of fundraising is well worth the effort."

The Chesapeake Bay Foundation has 190,000 members and relies on its complex direct marketing program to maintain support, encourage advocacy, and educate its constituency about events and issues affecting the Bay. At any time, CBF has as many as nine direct marketing projects underway, making the program extremely difficult to manage. The Foundation needed a direct marketing solution that would help staff operate more efficiently, move the program into a strategic planning mode, and achieve its long term goals of increasing membership from 190,000 in 2007 to 250,000 by 2010.

"We are pleased to partner with the Chesapeake Bay Foundation, an organization that is building on 40 years of delivering its mission by leveraging new technology to continue achieving milestones in protecting the Bay," said Blackbaud's Vice President of Marketing Dennis Maxwell. "Blackbaud Direct Marketing will enable the Foundation to create a consistent, 360-degree constituent experience, increase organizational efficiencies, and gain further control over their numerous concurrent campaigns."

The Foundation will use Blackbaud Direct Marketing to streamline processes, centralize and easily segment data, and more efficiently manage its numerous programs. Blackbaud Direct Marketing provides nonprofits with a complete solution for campaign management by reaching across multiple types of media and channels to achieve truly integrated campaign planning. It delivers key campaign management capabilities, including:

  • Planning and budgeting
  • Predictive analysis and list segmentation
  • Campaign execution
  • Performance measurement and reporting

By being closer to the data, CBF's staff will have more control to make changes in real time and track specific attributes that will help Foundation staff attain a holistic view of supporters and further target marketing efforts. There will be less dependency on outside vendors, enabling staff to manage programs in house--saving time and resources.

"Blackbaud Direct Marketing will help us take our program to the next level," said Kristin Urban, one of the Foundation's database administrators and project managers. "Better, more effective planning will be a clear mark of success."

To learn more about Blackbaud Direct Marketing, visit To follow Michael Sola's first-hand account of CBF's implementation, visit his blog at

About the Chesapeake Bay Foundation
Founded in 1967, the Chesapeake Bay Foundation is a nonprofit 501(c)(3) conservation organization dedicated to saving a national treasure--the Chesapeake Bay and its rivers and streams. Its motto, save the Bay, defines the organization's mission and commitment. With headquarters in Annapolis, Md., offices in Maryland, Virginia and Pennsylvania, and 17 field centers, CBF works throughout the Chesapeake's 64,000-square-mile watershed to build an informed citizenry, advocate pollution reduction strategy, and enforce the law. CBF is supported by more than 190,000 active members and has a staff of 170 full-time employees. Approximately 95 percent of CBF's $21.5 million annual budget is privately raised. To learn more about CBF's programs, visit

About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 16,000 organizations -- including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and Arthritis Foundation -- use one or more of Blackbaud products and services for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit

Media Contacts:
Melanie Milonas
Blackbaud, Inc.
843.216.6200 x3307

John Surrick
Chesapeake Bay Foundation
443.482.2045 or 410.268.8816

Source: Blackbaud

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: management of integration of Target Software and Target Analysis and other risks associated with acquisitions; risk associated with successful implementation of multiple integrated software products; lengthy sales and implementation cycles, particularly in larger organizations; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's websites at or upon request from Blackbaud's investor relations department.

All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.


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